The Challenge
A top 10 US insurer with $25B+ in premiums needs you to dominate AI-powered search. You'll build GEO and SEO strategies across Google AIO, ChatGPT, and Perplexity to drive Farmers.com visibility in the fastest-growing search channel.
Your Mission
Audit current Farmers.com content performance in LLM/AI search engines and identify 15+ optimization opportunities
Execute on-site improvements (schema markup, content structure) targeting top 20 insurance-related queries in AI search
Map and initiate outreach to 25+ high-authority sites for external citations and backlinks
Build first dashboard tracking GEO visibility metrics across Google AIO, ChatGPT, and Perplexity
Increase Farmers.com citation count by 40% across relevant insurance and financial services directories
Achieve top 3 positioning for 10 high-intent insurance keywords in AI search results
Lead 2+ complex cross-functional projects (on-site SEO overhaul, digital PR campaign) to completion with documented ROI
Develop repeatable GEO framework and playbook for quarterly execution across product lines
KPIs You'll Own
AI Search Visibility Score
Aggregate ranking position and appearance frequency across Google AIO, ChatGPT, and Perplexity for target keywords
Citation Count & Authority
Number and quality (DA/DR) of external citations and backlinks acquired monthly
Organic Traffic from AI Search
Direct referral traffic and attributed conversions from LLM-based search engines
Project Delivery Rate
Percentage of projects completed on-time and on-scope with measurable lift
Content Performance Index
Average Lighthouse score and Core Web Vitals improvement post on-site optimization
Tools & Stack
Your Team
Your Manager
Digital Acquisition & Growth Marketing Lead
Current Team
SEO & GEO team embedded within larger Digital Acquisition & Growth Marketing function
New role to support GEO expansion
The Package
Salary
$65K-$85K base
Variable
Performance-based bonuses
Remote
On-site in Bogota, D.C., Colombia
Benefits & Perks
Company Intelligence
One of the US's top 10 insurers managing $25B+ in gross written premiums across P&C, serving 10M+ households through 48K agents. Part of a global insurance mega-group with 18.5K+ employees and presence across all 50 states.
Team Size
18500
Customers
10M+ US households, 19M+ individual policies
Is This Role For You?
- You're obsessed with AI-powered search and understand how LLMs surface insurance content differently than Google
- You have 3-5 years hands-on SEO/GEO experience with proven wins in Semrush, Ahrefs, or BrightEdge
- You can articulate value props to stakeholders and execute outreach campaigns without hand-holding
- You're fluent in English and thrive in cross-functional project leadership roles with tight deadlines
- You only know traditional SEO—this role requires GEO expertise and comfort with AI search fundamentals
- You need remote flexibility—this is strict on-site in Bogota
- You're uncomfortable with project management overhead and reporting accountability
Interview Process
Screening
Phone call covering GEO experience, SEO portfolio, and tool proficiency
Technical Assessment
Case study or live audit: optimize a sample insurance page for AI search visibility
Stakeholder Interview
Conversation with Digital Acquisition & Growth Marketing leadership on project approach and collaboration style
Offer & Onboarding
Compensation discussion, background check, and 2-week ramp plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.