Marketing Manager

Job Summary

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute innovative marketing strategies, oversee content creation, and manage digital campaigns to drive customer engagement and business growth. Your expertise in SEO, social media marketing, paid search, and analytics will be essential in optimizing our marketing efforts for maximum impact. Join us to shape compelling campaigns that resonate with target audiences and deliver measurable results!

Duties

• Develop comprehensive marketing strategies aligned with company goals, focusing on digital marketing campaign setup and performance marketing.
• Manage and optimize SEO efforts using advanced SEO tools, keyword research, and content optimization techniques to improve organic search rankings.
• Oversee social media management and advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and engagement.
• Plan, execute, and analyze paid search marketing initiatives including Google Ads (formerly Google AdWords) and Facebook Advertising to generate high-quality leads.
• Coordinate content creation including copywriting, graphic design using Adobe Creative Suite, Adobe Photoshop, and website management through WordPress or other CMS platforms.
• Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance and identify opportunities for conversion optimization.
• Implement marketing automation strategies to streamline email marketing campaigns, nurture leads, and enhance customer retention efforts.
• Collaborate with cross-functional teams to ensure consistent branding across all channels while managing website updates and technical integrations involving HTML, CSS, JavaScript, SQL, and other web technologies.

Requirements

• Proven experience in digital marketing with a strong focus on SEO tools, SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns.
• Technical proficiency in website management systems such as WordPress or similar content management systems (CMS).
• Familiarity with analytics platforms including Google Analytics, Google Tag Manager, and web analytics reporting for data-driven decision making.
• Skilled in content creation, copywriting, graphic design (Adobe Creative Suite), and social media management tools.
• Knowledge of HTML, CSS, JavaScript, SQL for website optimization and performance enhancement.
• Experience with e-commerce platforms and B2B marketing strategies is a plus.
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Strong communication skills coupled with a proactive approach to problem-solving in a fast-paced environment.

Join us as a Marketing Manager to lead innovative campaigns that inspire action! We are committed to fostering an inclusive workplace where your creativity fuels our growth-this is a paid position dedicated to empowering your professional journey!

Pay: $26,000.00 - $52,000.00 per year

Work Location: Hybrid remote in Pearland, TX 77584