The Challenge
BridgeBio is disrupting biopharma with a "moneyball" approach to rare disease drug development. You'll lead omnichannel launch strategy for late-stage commercial assets, translating cutting-edge science into integrated HCP and patient campaigns that move the needle on rare disease medicines.
Your Mission
Map and audit current digital ecosystem across all planned product launches; identify channel gaps and overlaps to build integrated launch readiness blueprint
Establish KPI framework and tagging strategy with analytics team; deploy dashboards for real-time launch measurement across paid, owned, and earned channels
Onboard and align agency/vendor partners (media, web, CRM, creative); define scopes of work and workflows to execute first launch campaign
Translate 2-3 clinical datasets into compelling digital assets; test messaging resonance with target HCP and patient personas
Execute full omnichannel launch campaign for primary product; optimize spend allocation across paid channels based on early performance data and conversion metrics
Develop repeatable launch playbook and templates for future BridgeBio pipeline products; document processes, timelines, and best practices
Drive post-launch optimization cycle; implement A/B testing program on landing pages, email sequences, and social creative to improve engagement and conversion rates
Build cross-functional governance; establish monthly cadence with brand, medical affairs, and corporate comms to ensure brand integrity and scientific accuracy across all digital touchpoints
KPIs You'll Own
Launch Campaign ROAS
Return on ad spend across paid media channels (search, social, display, programmatic) from launch through 6 months post-go-live.
HCP Engagement Rate
Email open/click rates, website session depth, and content download volume for healthcare professional audiences.
Patient Awareness Lift
Unaided/aided brand awareness and consideration metrics pre/post-launch via research studies or survey-based tracking.
Channel Attribution
Multi-touch attribution modeling to isolate which channels drive actual clinical trial enrollment or patient inquiries.
Content Accuracy Audit
% of digital assets passing medical/legal compliance review on first submission to reduce rework cycles.
Tools & Stack
Your Team
Your Manager
Associate Director, Digital Marketing
Current Team
Media, creative, social, analytics, technology SMEs; cross-functional partners in brand marketing, medical affairs, corporate communications
New backfill or expansion—appears to be existing team with new strategic lead
The Package
Salary
$150K-$180K base
Remote
Hybrid: 2x per week San Francisco office, 1x per week Palo Alto office
Benefits & Perks
Company Intelligence
BridgeBio pioneered a 'moneyball for biotech' model in 2015, pooling early-stage research from academia to reduce risk and accelerate rare disease drug development. They're disrupting biopharma by asking 'why not?' and empowering small expert teams to deliver life-changing medicines for patients with unmet needs.
Founded
2015
Culture
Curiosity-driven, convention-defying, ethical use of AI, science-first mindset
Is This Role For You?
- You've shipped 2+ biotech/pharma product launches or major indication expansions, ideally in rare disease space—and you can show the media spend, messaging, and results
- You thrive translating complex clinical/scientific data into accessible digital campaigns that move both HCP and patient audiences
- You're comfortable owning omnichannel strategy end-to-end: paid media, organic social, email, SEO, websites, and vendor management—not just paid media in isolation
- You have 6+ years in pharma/biotech digital/growth marketing with demonstrable expertise in paid media optimization and channel attribution
- You want to build repeatable processes and scale from launch to launch—not just execute one-off campaigns
- Your pharma experience is primarily in primary care or OTC—rare disease launch dynamics (smaller patient populations, HCP targeting, regulatory rigor) are different beasts
- You expect to work fully remote; this role requires 3x/week in-office collaboration in SF/Palo Alto, non-negotiable
- You're uncomfortable navigating medical/legal compliance requirements and regulatory guardrails on every digital asset; this is table stakes in biotech
Interview Process
Screen
Hiring manager or recruiter validates pharma/biotech background, launch experience, and omnichannel expertise
Case Study/Portfolio Review
Walk through a past product launch campaign: strategy, channels, results, attribution, learnings. Expect 30-60 min discussion
Cross-Functional Panel
Meet Associate Director (your manager), brand marketing lead, and analytics partner. Assess collaboration skills and scientific fluency
Executive Conversation
Senior leader alignment on vision for omnichannel launches and scalable process-building
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.