eCommerce Manager-DTC Growth

At Bones Coffee Company, we are brewing bold ideas and big growth in the CPG and eCommerce space. We are adding to our team and seeking an experienced, detail-oriented eCommerce Manager -DTC Growth who will be responsible for the day-to-day management and optimization of performance marketing campaigns and customer lifecycle programs, driving revenue growth and improving marketing efficiency. The ideal candidate brings hands-on expertise in subscription-based businesses, site merchandising, digital media and a strong working knowledge of email/SMS marketing. A strong analytical mindset and a passion for data-driven decision-making is a key competency. This individual will work closely with the cross-functional partners throughout the business to drive growth initiatives.

What You’ll Do

• Execute acquisition, conversion and retention initiatives across paid and owned channels

· Monitor the execution of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms

· Analyze and recommend changes based on performance metrics including MER, CAC, ROAS, AOV, LTV, CVR and churn

· Support email/SMS lifecycle marketing, automation, and retention strategies

· Help grow and optimize subscription and loyalty programs to increase recurring revenue and customer engagement

· Partner cross-functionally with creative, product, finance, operations and agency teams

· Develop testing strategies and dashboards to improve campaign performance and reporting

What you Bring

· 5-7 years of DTC or eCommerce marketing experience

· Strong background in paid media, and lifecycle marketing within subscription-based programs

· Experience with GA4, Excel/Google Sheets, and analytics platforms such as Triple Whale or Northbeam

· Experience managing Shopify ecosystems

· Strong analytical, organizational, and communication skills.

· Collaborative mindset with a passion for testing and continuous improvement

· Ability to travel up to 15%

Perks & Benefits

· Competitive salary and benefits

· Coffee discounts

· Casual, creative work environment

· Growth opportunities in a fast-scaling company

· Fun, collaborative team culture

EOE

Pay: From $65,000.00 per year

Work Location: Hybrid remote in Cape Coral, FL 33991