The Challenge
Binance is the world's largest crypto exchange by volume, trusted by 300M+ users across 100+ countries. You'll lead North Latam's growth engine—executing acquisition, retention, and referral campaigns in one of crypto's fastest-growing regions.
Your Mission
Launch and optimize 3-4 regional user acquisition campaigns with defined CAC targets and conversion benchmarks
Map current user segments and build 2-3 automated lifecycle email/push sequences with >40% engagement targets
Set up A/B testing framework for campaign elements (copy, creative, timing) and document baseline metrics
Align campaign roadmap with product and content teams; establish weekly reporting cadence on campaign KPIs
Achieve 20-30% improvement in campaign ROI through iterative testing and personalization refinement
Scale top-performing acquisition channels 2-3x while reducing CAC by 15-20%
Build and execute referral program campaigns targeting 10-15% of active users with measurable viral coefficient
Deliver monthly growth insights report with cohort analysis, retention trends, and optimization recommendations
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per new user acquired across all channels and campaigns.
Lifetime Value (LTV)
Measure revenue or engagement value per user over their lifecycle.
Campaign Conversion Rate
Percentage of campaign recipients who complete target action (sign-up, deposit, referral).
User Retention (Day 7, 30, 90)
Cohort retention rates tracking repeat engagement and churn prevention.
Email/Push Engagement Rate
Open and click-through rates for lifecycle marketing touchpoints.
Referral Conversion Rate
Percentage of referred users who activate and their quality vs. organic cohorts.
Tools & Stack
Your Team
Your Manager
North Latam Marketing Lead (implied)
Current Team
Not specified—likely small distributed team
New role or expansion of North Latam marketing function
The Package
Salary
$65K-$85K base
Remote
On-site in Lima, Peru (full-time). Note: JD mentions 'work-from-home arrangement may vary'—confirm flexibility during interviews.
Benefits & Perks
Company Intelligence
Binance is the world's largest cryptocurrency exchange by trading volume and registered users, serving 300M+ people across 100+ countries. The platform powers a global blockchain ecosystem spanning trading, finance, education, Web3, payments, and institutional services—democratizing financial access through digital assets.
Customers
300M+ registered users, 100+ countries
Culture
Fast-paced, innovative, results-driven, flat structure, user-centric, autonomous project ownership
Is This Role For You?
- You've executed 3+ campaigns (acquisition, retention, or referral) that moved real user growth metrics
- You're obsessed with data—segmentation, funnel analysis, and A/B testing are second nature to you
- You're genuinely curious about crypto/blockchain and want to work in fintech at scale
- You can own campaigns end-to-end (strategy → execution → analysis) with minimal hand-holding
- You thrive in fast-moving, ambiguous environments where you define success metrics yourself
- You need remote work flexibility—this is on-site in Lima and you're not based there or willing to relocate
- You lack hands-on campaign execution experience or prefer strategy-only roles
- You're indifferent or skeptical about crypto/blockchain—passion for the space is non-negotiable at Binance
- You need detailed process documentation and slow decision-making—this role requires speed and autonomy
Interview Process
Application & CV Review
Hiring team screens for 3+ years campaign experience, data chops, and crypto interest.
Phone Screen
Initial call with recruiter or hiring manager to assess growth fundamentals and motivation.
Case Study/Assignment
Likely take-home: analyze user cohorts, design a retention campaign, or audit a campaign strategy.
Stakeholder Interviews
Meet with product, content, and operations counterparts to assess cross-functional collaboration fit.
Manager/Final Round
Deep dive on campaign strategy, KPIs, and how you'd approach North Latam growth priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.