The Challenge
BFA Global is a social enterprise reshaping finance and development across emerging markets. You'll be the marketing lead translating complex, multi-layered impact work into compelling narratives that drive partnerships, visibility, and pipeline growth in the global development and startup ecosystems.
Your Mission
Audit current brand positioning, messaging, and digital presence; develop 90-day marketing strategy aligned to Vision 2030
Launch or revamp flagship content asset (report, case study, or thought leadership series) positioning BFA Global as authority in climate + inclusive finance + AI for development
Establish digital marketing playbook: SEO baseline, email cadence, social strategy with KPIs and testing framework
Map stakeholder landscape (donors, partners, startups, governments) and design targeted visibility/engagement campaigns for Q2-Q3 priority deals
Execute 3-4 integrated campaigns (digital + content + partnerships) that drive measurable pipeline contribution to business development
Build and onboard marketing/comms team member; establish content calendar, approval workflows, and brand guidelines across regions
Grow web traffic 40%+, email list 30%+, and social engagement 50%+ YoY; demonstrate funnel impact (campaign → lead → partnership)
Establish quarterly thought leadership cadence (webinar, report, expert positioning) that elevates BFA Global's voice in dev finance, climate resilience, and AI accessibility
KPIs You'll Own
Pipeline contribution
Revenue or partnership value sourced/influenced by marketing campaigns and brand visibility activities.
Digital growth metrics
Website traffic, email open/click rates, social engagement, and conversion rates from campaign touchpoints.
Brand awareness & positioning
Mentions, press coverage, thought leadership reach, and stakeholder perception in target segments (investors, donors, partners).
Content performance
Downloads, shares, engagement, and time-on-page for reports, case studies, and thought leadership pieces.
Campaign ROI
Cost per lead, conversion rate, and deal velocity for targeted campaigns linked to business development priorities.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief of Staff (not specified)
Current Team
Solo marketing function; will build small team over time
New role with team expansion planned
The Package
Salary
$85K-$120K base
Remote
On-site (location not specified; likely HQ-based)
Benefits & Perks
Company Intelligence
BFA Global is a social enterprise combining research, advisory, venture building, and investment to expand access, resilience, and opportunity for underserved populations. They work across finance, technology, and development in Africa, Asia, and Latin America, with focus areas including inclusive finance, climate resilience, livelihoods, food systems, and AI accessibility.
Customers
Financial institutions, governments, investors, startups across Africa, Asia, Latin America; donors and development partners
Culture
Mission-driven, systems-thinking, multi-stakeholder collaboration, technical depth with accessibility mindset
Is This Role For You?
- You thrive translating complex, technical work into clear narratives that resonate with decision-makers (investors, donors, partners)
- You're a growth marketer who loves data—testing, learning, iterating on campaigns and channels with measurable impact
- You want to lead marketing from day one and build a team; you're comfortable with ambiguity and scrappy execution in a growing org
- You're genuinely energized by impact-driven work—emerging markets, climate, financial inclusion, AI for good—not just brand sheen
- You need heavy corporate structure, pre-built teams, or a playbook—this is build-from-scratch territory with some messiness
- You're email/social-only or tactically focused; this role requires strategy + execution + cross-functional influence
- You're uncomfortable with complexity or ambiguity; BFA Global's work is multi-layered, multi-stakeholder, and nuanced
Interview Process
Screening
Initial conversation on marketing experience, growth mindset, and familiarity with B2B/impact/development sectors
Case study
You'll likely present a past campaign or marketing strategy demonstrating results, narrative clarity, and data-driven thinking
Leadership interview
Conversation with CEO/Chief of Staff on brand vision, organizational strategy, and how you'd shape BFA Global's market positioning
Team collaboration
Chat with cross-functional leads (research, advisory, investment) on how you'd partner and support their visibility/engagement needs
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.