The Challenge
Beyond ONE is disrupting telecom in high-growth markets with a digital-first aggregator platform. As Digital Acquisition Director for Virgin Mobile Mexico, you'll own the growth engine for 6.5M+ subscribers, driving CAC optimization and subscriber growth in one of Latin America's most competitive mobile markets.
Your Mission
Audit current digital acquisition channels (Meta, Google, TikTok, programmatic) and establish baseline CAC, ROAS, and attribution modeling across all paid media
Build and optimize core conversion funnels (web/app) with A/B testing roadmap; target 15-20% lift in conversion rates within 90 days
Establish weekly performance dashboards tracking CAC, LTV, funnel metrics, and budget ROI; embed data-driven decision-making across the team
Define and launch high-performing creative testing framework with content team; identify top 3-5 winning ad variants by channel
Scale digital subscriber acquisition by 25-30% while maintaining or reducing CAC through channel optimization and incrementality testing
Achieve best-in-class marketing efficiency ratio (MER) of 3:1+ ROAS across paid channels; document playbooks by channel
Launch and manage 2-3 high-impact campaigns aligned with product launches or market initiatives; measure incrementality impact
Build high-performing digital marketing team; identify and hire specialists (paid media, analytics, creative); establish clear KPIs and accountability
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-acquisition by channel; benchmark against historical baseline and competitor benchmarks to optimize spend allocation.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid media across Meta, Google, TikTok, and programmatic channels.
Conversion Rate (Web/App)
Monitor funnel conversion rates from landing page through subscription; track improvements from A/B testing initiatives.
Lifetime Value (LTV)
Calculate subscriber lifetime value and maintain healthy CAC:LTV ratio (target 1:3 or better) to ensure unit economics.
Digital Subscriber Growth
Track month-over-month and year-over-year new subscriber acquisition via digital channels; ladder against company growth targets.
Attribution & Incrementality
Measure true incremental impact of campaigns using holdout testing or multi-touch attribution; avoid crediting non-incremental volume.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Growth or Chief Commercial Officer
Current Team
Not specified; appears to be early-stage digital team requiring build-out
New role; expectation to build and scale team
The Package
Salary
$120K-$160K base
Remote
On-site (Mexico City Metropolitan Area)
Benefits & Perks
Company Intelligence
Beyond ONE is a digital services aggregator platform disrupting telecom in high-growth markets globally. Founded in 2021, the company has acquired Virgin Mobile MEA, Friendi Mobile MEA, and Virgin Mobile LATAM, serving 6.5M+ subscribers across 8 countries with 1,600+ employees. The company operates with a flat, anti-hierarchical culture focused on execution and impact over corporate structure.
Founded
2021
Team Size
1600
Customers
6.5M+ subscribers across Virgin Mobile LATAM, Virgin Mobile MEA, and Friendi Mobile
Culture
Anti-silo, anti-conventional, diversity-driven; flat structure; high ownership and autonomy; focuses on execution and tangible impact
Is This Role For You?
- You've led performance marketing at scale for B2C/mobile/telecom and obsess over CAC, ROAS, and incrementality
- You combine creative strategic thinking with ruthless data discipline; you make decisions with metrics, not gut feel
- You thrive building and scaling teams in fast-moving, resource-constrained environments; you're hands-on but also a leader
- You want true autonomy and impact; you're willing to operate in emerging markets with less-developed martech infrastructure
- You speak fluent Spanish or are willing to work in an English-heavy but Mexico-based environment
- You need a fully remote setup or refuse on-site presence in Mexico City (this is on-site, full-time)
- You're comfortable with vanity metrics or attribution-lite marketing; Beyond ONE demands hard ROI accountability
- You lack P&L ownership or experience managing mid-to-large marketing budgets (~$500K+/year implied)
Interview Process
Initial screening
Hiring manager phone screen on digital marketing experience, scale of previous campaigns, and familiarity with emerging markets
Case study / strategy presentation
Present a digital acquisition strategy for a mobile/telecom brand in a competitive LatAm market; discuss channel selection, CAC targets, and scaling playbook
Cross-functional panel
Interviews with VP Growth/CMO, product lead, and analytics/data lead to assess collaboration fit and execution capability
Final round with leadership
Meeting with senior leadership to discuss company vision, role expectations, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.