The Challenge
BD is a $20B+ medical device giant pushing surgical solutions across Latin America. You'll own the GTM strategy for an entire region, driving market share against entrenched competitors while navigating complex healthcare regulations across Brazil, Mexico, and beyond.
Your Mission
Audit current market positioning and competitor landscape across 5+ key LATAM markets; deliver strategic positioning recommendations for surgical portfolio
Build relationships with 15+ key opinion leaders and healthcare professionals; establish quarterly advisory council structure
Develop regional marketing budget allocation plan ($XXM) with clear ROI targets per market and product line
Align with local sales teams on Q1-Q2 priorities; deliver product training and sales enablement collateral
Execute 2+ product launches with measurable KPIs (awareness lift, trial rate, conversion velocity)
Establish baseline metrics for pipeline, market share, and brand awareness; deliver quarterly performance reviews
Scale KOL and healthcare professional network to 40+; measure engagement and influence on prescriber behavior
Optimize marketing spend efficiency; reduce CAC by 15-20% through channel analysis and budget reallocation
KPIs You'll Own
Market Share Growth (by product/market)
Track YoY surgical solutions market share gains across Brazil, Mexico, Colombia, Argentina to measure GTM effectiveness.
Product Launch Velocity
Time-to-market, adoption rate, and revenue contribution for new surgical solutions within 12 months of launch.
Sales Enablement ROI
Correlation between training completion, sales team adoption of messaging, and quota attainment.
KOL Engagement & Influence
KOL-driven trial rate, case adoption, and prescriber loyalty metrics tied to physician advisory activities.
Marketing Budget Efficiency
CAC, ROAS, and pipeline contribution by channel and market segment.
Brand Awareness & Perception
Unaided/aided awareness and Net Promoter Score among target surgical professionals quarterly.
Tools & Stack
Your Team
Your Manager
Regional Director or VP of Marketing (LATAM)
Current Team
Likely small regional marketing team (2-3 coordinators); cross-functional with regional sales leadership
Backfill or new expansion role to strengthen LATAM surgical GTM capability
The Package
Salary
$95K-$130K base
Variable
Performance bonus (10-15% of base likely)
Remote
On-site in Mexico City Metropolitan Area; 30-40% travel required across LATAM region
Benefits & Perks
Company Intelligence
BD (Becton Dickinson) is one of the world's largest medical technology companies, serving healthcare institutions and patients globally. BD Interventional focuses on surgical, endovascular, urological, and critical care innovations. With billions of medical products manufactured annually, BD is a critical player in advancing global health outcomes.
Customers
Hospitals, surgical centers, healthcare systems, physicians, and patients across Latin America
Culture
Purpose-driven ('Advancing the world of health'), values human element and continuous learning, emphasis on innovation and cross-functional collaboration
Is This Role For You?
- You've spent 7+ years in product marketing for medical devices or pharma—you know healthcare GTM, reimbursement dynamics, and KOL strategy
- You're fluent in Spanish, English, and Portuguese and have lived/worked across LATAM; you understand regional market nuances
- You thrive in matrixed environments—comfortable leading cross-functional teams without direct authority (sales, R&D, regulatory)
- You're data-driven and comfortable with budgets in the tens of millions; you can optimize spend and defend ROI
- You're a strategic thinker who enjoys both planning and execution; you can go from whiteboard to launch in 90 days
- You lack healthcare/medical device industry experience—the regulatory and clinical landscape is mission-critical and non-negotiable
- You're not fluent in Spanish, English, and Portuguese; this role requires real-time communication across multiple markets and stakeholders
- You need a remote-first setup; this is on-site in Mexico City with heavy travel (30-40%) across the region
- You prefer execution over strategy; you'll own both GTM planning and the day-to-day grind of regional rollouts
Interview Process
Phone Screen
Recruiter / HR: Background fit, motivation, work style (15-20 min)
Manager Round
Regional Marketing Director or VP: GTM philosophy, LATAM market strategy, cross-functional collaboration examples (45-60 min)
Strategic Case Study
Present a 15-20 min analysis of a surgical product launch challenge (pre-interview or live whiteboard); expect Q&A on metrics and decision-making
Cross-Functional Panel
Sales leader + Product/Regulatory stakeholder: Alignment on GTM execution, regulatory awareness, sales enablement approach (45 min)
Hiring Manager Final
Director-level: Fit, vision for role, compensation discussion, offer (30-45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.