The Challenge
Barnhart Crane & Rigging needs a hands-on Digital Marketing Manager to own their entire digital footprint—from website optimization to paid campaigns—and build a scalable digital engine that drives qualified B2B leads.
Your Mission
Audit current digital performance across website, paid search, paid social, and organic channels; identify 3-5 quick wins to improve conversion rates
Establish baseline KPI tracking and reporting dashboard covering lead generation, cost per lead, and revenue attribution
Define and document digital strategy roadmap aligned to sales objectives with clear channel priorities and budget allocation
Build team workflow, execution standards, and vendor coordination processes to ensure quality and consistency
Execute website redesign/optimization with UX improvements targeting 15-20% conversion lift on key landing pages
Scale paid media campaigns with proven ROI; achieve 25% improvement in cost-per-lead across Google and social platforms
Develop and launch integrated digital campaigns generating 30%+ increase in qualified leads month-over-month
Build out social media content calendar and community engagement strategy across 3+ platforms with measurable engagement growth
KPIs You'll Own
Cost Per Qualified Lead
Track and optimize the efficiency of paid and organic campaigns in generating sales-qualified opportunities.
Website Conversion Rate
Monitor and improve conversion performance across key landing pages and user pathways.
Lead Volume & Quality
Measure total leads generated and track quality metrics (lead scoring, sales acceptance rate) in collaboration with sales.
ROI by Channel
Attribute revenue impact to digital channels (paid search, paid social, organic, website) to inform budget allocation.
Website Traffic & Engagement
Monitor session volume, bounce rate, and engagement metrics to assess digital presence effectiveness.
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
Dedicated digital marketing team (size not specified); external vendors for specialized execution
Not specified—appears to be existing role
The Package
Salary
$95K-$130K base
Remote
On-site, Fairhope, AL
Benefits & Perks
Company Intelligence
Barnhart Crane & Rigging is a B2B industrial/logistics services company. They need a strategic digital marketer to modernize their lead generation and customer engagement approach in a competitive B2B market.
Is This Role For You?
- You've managed digital campaigns and teams in B2B environments and know how to connect digital metrics to pipeline and revenue
- You're comfortable owning strategy AND execution—you'll roll up your sleeves on campaign optimization while coaching your team
- You're a data-driven operator who obsesses over conversion funnels, cost-per-lead, and ROI attribution
- You thrive in hands-on roles where you can build processes, establish standards, and demonstrate measurable business impact
- You're purely a strategist who doesn't want tactical execution responsibility or vendor management overhead
- You expect remote flexibility or don't want to be on-site in Fairhope, AL full-time
- You're unproven in B2B digital marketing or can't demonstrate clear lead generation and sales alignment experience
Interview Process
Phone/Screening Call
HR and/or Director of Marketing will assess your digital marketing background, B2B experience, and leadership approach
Deep Dive Interview
Meet with Director of Marketing and likely sales leadership to discuss strategy, metrics, and how you'd approach their digital challenges
Case Study or Strategy Exercise
Expect to review their current digital performance and present recommendations on a key initiative
Offer & Reference Check
Background verification and reference checks from previous managers or cross-functional partners
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.