The Challenge
Axalta coats 30M vehicles annually and operates across 140+ countries-but their Industrial brand's digital presence needs a strategic overhaul. You'll own the entire digital funnel, from website UX to social engagement, for a global B2B business unit that's modernizing infrastructure and enabling EV/autonomous vehicles.
Your Mission
Audit current website funnel, identify drop-off points, and implement 3 high-impact CTA/UX improvements with measurable lift targets
Launch content calendar across website and 2-3 social channels with baseline engagement benchmarks established
Map and document customer journey for Industrial segment; present findings and optimization roadmap to cross-functional stakeholders
Assess existing digital tools stack and recommend platform consolidation or upgrades for content/social analytics
Deliver 25%+ uplift in website traffic and 15%+ improvement in primary conversion metric through organic/paid optimization
Build and activate engaged social community with 40%+ growth in followers and 50%+ engagement rate improvement
Complete website redesign project and launch redesigned site with improved customer journey metrics
Train 4+ team members on digital tools and best practices; establish monthly digital performance review cadence with global teams
KPIs You'll Own
Website Traffic & Conversion Rate
Track organic/paid traffic growth and primary conversion funnel metrics (lead form submissions, demo requests, etc.)
Social Media Engagement & Reach
Monitor follower growth, engagement rate, click-through rate, and share-of-voice vs. competitors across channels
Content Performance & SEO
Measure organic search visibility, keyword rankings, time-on-page, bounce rate, and content ROI by asset
Campaign Attribution & ROI
Track cost per lead, lead-to-opportunity conversion, and digital marketing contribution to pipeline revenue
Tools & Stack
Your Team
Your Manager
Not specified-likely VP/Director of Marketing or Chief Marketing Officer
Current Team
Cross-functional global teams; content, social, and web support implied but not detailed
New backfill or growth hire-active recruiting to fill immediately
The Package
Salary
$95K-$130K base
Remote
On-site (Glen Mills, PA facility)
Benefits & Perks
Company Intelligence
Axalta is a $5B+ coatings manufacturer serving automotive, industrial, and commercial segments globally. They coat 30M vehicles annually and innovate solutions for heat, corrosion, and aesthetic finishes across 140+ countries. Recent focus: carbon-neutral 2040 goal and enabling next-gen EVs and autonomous vehicles.
Customers
OEMs, industrial manufacturers, refinish shops, commercial vehicle makers (automotive and industrial end-markets)
Culture
Innovation-driven, collaborative, global mindset
Is This Role For You?
- You have 7+ years hands-on digital marketing experience with proven website redesign and funnel optimization wins
- You're fluent in social platforms, CMS, and analytics tools-not just theory, but real dashboards and metrics
- You thrive in B2B environments where buying cycles are long but deal sizes justify the effort
- You can balance creative storytelling with data-driven optimization and aren't afraid to A/B test everything
- You're energized by global stakeholder management and can translate strategy into scrappy, executable first-90-day plans
- You need remote flexibility-this is 100% on-site in Glen Mills, PA with no remote option stated
- You're looking for a pure creative/content role; this is 40% strategy, 40% execution, 20% team enablement
- You haven't managed a website redesign or major digital transformation project in a large organization
Interview Process
Initial Screening
Recruiter call on experience, digital tools proficiency, and relevant case studies (15-20 min)
Hiring Manager Interview
Deep dive on past digital campaigns, funnel optimization, and how you've measured success (45-60 min)
Team/Cross-functional Panel
Conversation with web, content, and/or global marketing stakeholders on collaboration style and priorities (45-60 min)
Case Study or Project Walkthrough
Likely a request to present or discuss a past website or campaign project you've led (async or live presentation)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.