The Challenge
The Battery Atlanta is a mixed-use development anchored by the Atlanta Braves. You'll own end-to-end digital growth for a major sports & lifestyle brand, driving awareness and engagement across multiple properties and tenant partnerships.
Your Mission
Audit current digital channels (social, email, website, SMS) and establish baseline KPIs; present competitive analysis and optimization roadmap
Develop and launch Q1 content calendar across all digital channels with clear performance benchmarks aligned to seasonal events
Implement segmented email/SMS campaigns for at least 2 major events, measuring open rates, CTR, and conversion impact
Onboard and train Marketing Trainee on digital asset creation, scheduling, and basic performance analysis
Grow social media engagement by 25%+ and increase website traffic by 30%+ through optimized content strategy and paid amplification
Establish and execute SMS/email marketing program across all tenant promotions with documented audience segmentation and performance improvements
Launch 3-5 new digital campaigns (email, social, web) that drive measurable traffic and revenue impact for partner tenants
Deliver quarterly performance reports with ROI analysis, competitive benchmarking, and data-driven recommendations for budget reallocation
KPIs You'll Own
Social Media Engagement Rate
Track likes, comments, shares, and saves across Facebook, Instagram, TikTok to measure content resonance and audience growth.
Email/SMS Open & Click-Through Rates
Monitor campaign performance against industry benchmarks to optimize send times, copy, and segmentation strategy.
Website Traffic & Conversion
Measure monthly visitors, session duration, bounce rate, and conversion events tied to promotions or event registrations.
Campaign ROI
Calculate revenue or lead impact from digital campaigns relative to spend; track tenant event traffic and sales lift.
Audience Growth
Monitor subscriber growth across email, SMS, and social channels month-over-month and quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
Director of Marketing & Events
Current Team
Marketing Trainee (co-managed); collaboration with creative, events, and tenant partnership teams
New role or backfill (unclear from posting)
The Package
Salary
$65K-$85K base
Remote
On-site, Atlanta, GA
Benefits & Perks
Company Intelligence
The Battery Atlanta is a mixed-use development owned by the Atlanta Braves, featuring retail, dining, entertainment, and office space anchored by Truist Park. The Braves Development Company operates this flagship property and Pennant Park, serving as a hub for fans and the greater Atlanta community.
Customers
Atlanta Braves fans, retail/dining tenants, event attendees
Culture
Innovative, results-driven team of over-achievers focused on delivering exceptional fan and customer experiences
Is This Role For You?
- You thrive owning digital strategy end-to-end—from content calendar to analytics—and love proving impact with data
- You're a storyteller who can make multi-tenant developments and sports properties compelling across platforms
- You've managed email/SMS campaigns at scale and understand segmentation, automation, and performance optimization
- You're energized by hands-on execution: you'll write copy, schedule posts, update websites, and analyze dashboards yourself
- You need remote work or flexible location; this role is on-site only
- You expect high-level strategy only—this is 60% execution, 40% strategy
- You lack proven experience with email marketing platforms, social media management, or digital analytics
Interview Process
Phone/Zoom screening
Fit discussion, background in digital marketing, and understanding of sports/entertainment marketing (if any)
Portfolio & case study review
Review past campaigns, social media growth metrics, email performance, and website optimization examples
In-person or video interview with Director of Marketing & Events
Deep dive into strategy, creativity, collaboration, and fit with team culture
Possible marketing exercise or presentation
Create a sample content calendar or campaign strategy for The Battery Atlanta
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.