The Challenge
Assouline is a prestigious luxury publisher and lifestyle brand that needs a strategic marketing leader to orchestrate global product launches across digital, retail, and trade channels. You'll shape how their collections and books hit the market-balancing creative storytelling with hard commercial metrics.
Your Mission
Map current book launch workflow and identify gaps in go-to-market coordination across regions
Establish relationships with key book partners and audit existing marketing support touchpoints
Build integrated campaign framework template for upcoming launches (digital, social, retail, trade)
Present one complete go-to-market strategy for Q2/Q3 priority launch to leadership
Execute 3+ full integrated campaigns across product lines, measuring lift in awareness and sell-through
Develop and implement global marketing calendar reducing cross-functional coordination friction by 40%
Build reporting dashboard tracking KPIs across all channels; present monthly performance insights
Document playbook for book partner collaboration and campaign asset creation workflow
KPIs You'll Own
Campaign Launch ROI
Track revenue lift against marketing spend for each integrated campaign across channels.
Cross-Channel Attribution
Measure how digital, social, retail, and trade touchpoints contribute to conversion.
Brand Awareness Lift
Monitor pre/post campaign brand metrics, particularly among core luxury demographics.
Partner Engagement Score
Quantify book partner satisfaction and participation rates in joint marketing initiatives.
Campaign Execution Velocity
Track time from concept to live execution; target reducing timeline by 20% YoY.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (likely reporting structure)
Current Team
Cross-functional: sales, creative, retail, regional marketing, e-commerce teams
New or backfill role-unclear, but indicated as strategic expansion
The Package
Salary
$110K-$140K base
Remote
On-site, New York, NY-full-time
Benefits & Perks
Company Intelligence
Assouline is a luxury publisher and lifestyle brand known for high-end coffee table books, collections, and lifestyle products. They operate globally across digital, retail, and trade channels, working with partners to bring curated collections to affluent audiences. The brand balances editorial excellence with commercial success.
Customers
Luxury consumers, book partners, retail partners, trade channels
Culture
Creative, collaborative, fast-paced; values strategic thinking with operational excellence
Is This Role For You?
- You've launched physical products in luxury, publishing, or retail and tracked real commercial outcomes
- You're equally comfortable with strategic narrative work and analyzing campaign performance dashboards
- You thrive coordinating multiple stakeholders (partners, regions, creative teams) against tight timelines
- You write clear, compelling product narratives-not just generic marketing copy
- You're data-informed but don't hide behind dashboards; you make decisions and move
- You need significant strategic direction; this role demands you own go-to-market strategy from concepting to reporting
- You prefer single-channel marketing (email, social, etc.) over orchestrating integrated campaigns
- You're not comfortable with on-site work in NYC-this is full-time, in-person
Interview Process
Initial Screen
Phone call with recruiter or marketing hiring manager (30 min)-confirm fit on luxury brand experience and campaign orchestration
Take-Home Case Study
Develop integrated go-to-market strategy for a hypothetical Assouline book launch; 3-5 pages, address digital, retail, trade channels
Cross-Functional Panel
Interview with VP Marketing, regional marketing lead, and sales counterpart; discuss campaign execution, cross-team collaboration, and storytelling approach
Executive Conversation
Final meeting with CMO/VP to align on strategic priorities and cultural fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.