The Challenge
Assetplan is scaling its real estate platform and needs a Growth Product Manager who can identify and capture growth opportunities across critical user journeys for property owners and renters. You'll own the entire funnel—from visit scheduling to lead capture—using analytics and experimentation to drive measurable business impact.
Your Mission
Map current state of 3 critical funnels (visit scheduling, info requests, landing pages) and identify top 5 friction points through cohort analysis and user behavior data
Design and execute 6-8 high-impact experiments with clear success criteria and launch first 3 iterations
Build foundational analytics dashboards tracking acquisition, activation, and conversion metrics across all owned funnels
Establish weekly syncs with design, engineering, and marketing teams to align on experimentation roadmap and prioritization framework
Increase conversion rate on visit scheduling funnel by 15-25% through iterative testing and optimization
Establish a scalable experimentation process with documented learnings and playbooks for high-performing variations
Reduce activation drop-off by 10-20% through behavior-based friction analysis and targeted interventions
Own and deliver 2 major end-to-end product initiatives that move key business KPIs by >10%
KPIs You'll Own
Conversion Rate (by funnel stage)
Track conversion % across visit scheduling, info requests, and landing page captures to identify optimization levers.
Activation Rate
Measure % of acquired users who complete key actions (profile completion, property browsing, contact) within 7 days.
Cost Per Acquisition (CPA)
Monitor unit economics of user acquisition to ensure growth remains profitable and efficient.
Retention Cohorts
Track repeat user behavior and churn rates by cohort to identify which changes drive sustainable growth.
Experiment Velocity
Measure number of experiments launched, confidence, and learning rate to gauge team productivity and impact.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Product or Head of Growth
Current Team
Cross-functional: design, engineering, marketing, data, business stakeholders
New role or backfill—not specified
The Package
Salary
$65K-$85K CLP annually
Variable
Company results bonus
Remote
On-site, Santiago Metropolitan Region, Chile
Benefits & Perks
Company Intelligence
Assetplan is a real estate tech platform serving property owners and renters in Chile with digital journey solutions. The company is in high-growth phase with a focus on optimizing user experiences across property discovery, bookings, and lead capture.
Customers
Property owners, renters, real estate agents in Chile
Culture
Innovation-focused, data-driven, continuous learning, cross-functional collaboration
Is This Role For You?
- You've shipped 3+ growth initiatives in a startup/scaleup and can point to concrete metrics (conversion lift, retention impact, revenue contribution)
- You live and breathe Google Analytics, SQL, and experimentation—data isn't a constraint, it's your playground
- You're comfortable with ambiguity and ownership: you can prioritize funnels, design experiments, and push cross-functional teams without hand-holding
- You have formal training in Industrial Engineering, Computer Science, or adjacent field (this role has explicit requirements)
- You've never run A/B tests or designed experiments with statistical rigor—this role requires hands-on experimentation, not just analysis
- You lack 3+ years of direct product, growth, or analytics experience in digital environments
- You're not comfortable with SQL queries or prefer to delegate all data work to analysts
Interview Process
Initial screening
Hiring team reviews CV for experience requirements (3+ years, relevant degree, startup/scaleup background)
Technical assessment
Walk through a real funnel problem: analyze mock data, identify bottlenecks, propose 3 testable hypotheses
Product case study
Discuss past growth initiative: what did you ship, how did you prioritize, what was the outcome, what would you do differently?
Cross-functional panel
Meet with design, engineering, and marketing leads to assess collaboration style and communication
Final conversation
Leadership alignment on vision, roadmap, and role expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.