The Challenge
Apryse is scaling search across multiple product brands (Apryse, iTextPDF, Scanbot). You'll lead organic and paid search strategy while pioneering AEO/GEO optimization—emerging channels most teams haven't figured out yet.
Your Mission
Audit current SEO/SEM performance across all product brands, identify quick wins, and establish baseline reporting dashboards
Define and document search team processes, workflows, and performance standards to increase execution consistency
Develop 90-day roadmap for AEO/GEO strategy with content and product teams, testing optimization approaches for AI-driven search
Launch at least 2 new paid search campaigns aligned to product launches or underperforming segments with clear ROAS targets
Grow organic traffic by 20-30% through technical SEO fixes, content optimization, and AEO/GEO initiatives across priority keywords
Improve paid search ROAS by 15-25% through campaign restructuring, audience testing, and landing page optimization
Build and mentor SEO/SEM team—hire or develop 1-2 specialists and establish monthly 1:1s with clear growth plans
Create quarterly search performance reports for leadership showing attribution, funnel impact, and strategic recommendations
KPIs You'll Own
Organic Traffic Growth (%)
Month-over-month and year-over-year organic session growth across all product brands.
Keyword Rankings (Top 10/Top 3)
Percentage of target keywords ranking in top 10 and top 3 positions for priority search terms.
Paid Search ROAS
Return on ad spend across Google Ads, Microsoft Ads, and emerging platforms vs. CPA and revenue targets.
Conversion Rate (Organic + Paid)
Overall conversion rate by channel and funnel stage to measure quality of search traffic.
Search Revenue Attribution
Revenue attributed to search channels (organic and paid) as percentage of total marketing-sourced revenue.
Page Load Speed / Core Web Vitals
Technical SEO health metrics; ranking factor directly impacting organic visibility.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or CMO)
Current Team
Team of SEO and SEM managers and specialists (exact headcount TBD)
New role or expansion—team composition to be defined
The Package
Salary
$120K-$160K base
Remote
On-site, Florida, United States. Full-time.
Benefits & Perks
Company Intelligence
Apryse is a B2B SaaS company offering document and PDF solutions across multiple product brands (Apryse, iTextPDF, Scanbot). They serve enterprise and SMB customers needing document processing, collaboration, and AI-driven workflows.
Customers
Enterprise and SMB businesses requiring document solutions
Culture
Fast-moving, data-driven, cross-functional collaboration
Is This Role For You?
- You've managed SEO or SEM teams and can balance strategic thinking with hands-on execution
- You're obsessed with conversion data and can translate metrics into business impact
- You're curious about emerging search surfaces (AEO/GEO) and want to pioneer optimization before it becomes mainstream
- You're comfortable owning both organic and paid search and can juggle competing priorities without dropping the ball
- You thrive in on-site environments and enjoy building team processes from scratch
- You need 100% remote flexibility—this is on-site in Florida
- You prefer single-channel expertise over owning the full search funnel (SEO + SEM + analytics)
- You're uncomfortable managing people or prefer hands-on individual contributor work over leadership
Interview Process
Screening Call
30-min conversation about your search leadership experience, team building approach, and familiarity with AEO/GEO.
Case Study / Strategy Exercise
Present a paid or organic search audit and optimization roadmap for a B2B SaaS product.
Leadership Conversation
Deeper discussion on team structure, hiring, mentoring philosophy, and how you've scaled search programs.
Final Round with Leadership
Meet with VP/CMO and potentially product or content stakeholders to discuss alignment and execution approach.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.