The Challenge
Apex is a 40-person remote-first performance wheel company built on technical credibility and community obsession. You'll own the entire go-to-market execution engine-translating CMO strategy into coordinated, high-performing campaigns across email, influencers, and partnerships while keeping the leadership team free to think strategically.
Your Mission
Map current email program performance, identify lifecycle gaps, and propose segmentation strategy to move beyond promotional-only sends
Audit active influencer/partnership relationships, establish selection criteria, and create a structured partner pipeline with clear KPIs
Build marketing brief template and campaign planning framework that translates sales/product inputs into clear execution plans across teams
Establish baseline metrics dashboard covering email CTR/engagement, influencer ROI, campaign conversion rates, and program contribution to revenue
Launch redesigned email lifecycle program with 3+ new segments, achieving 15%+ lift in CTR and 20%+ growth in owned audience
Scale influencer/partnership program to 8-12 active relationships with documented ROI, driving measurable traffic and conversion uplift
Own and execute 4+ major product launches or promotional campaigns on-time and on-brand, with 100% adherence to brand voice guidelines
Reduce marketing campaign planning cycle time by 30% through standardized briefs and process, freeing director bandwidth for strategy work
KPIs You'll Own
Email Engagement Rate (CTR)
Lift engagement from current baseline through improved segmentation and lifecycle strategy targeting.
Owned Audience Growth Rate
Month-over-month growth in email subscriber base and owned channel audience.
Influencer/Partnership ROI
Attributed revenue or conversion lift per partner relationship against investment and effort.
Campaign Conversion Rate
Percentage of campaign recipients converting to purchase or qualified action.
Marketing Execution Velocity
On-time delivery rate of campaigns and initiatives against committed timelines.
Tools & Stack
Your Team
Your Manager
CMO
Current Team
Cross-functional: Audience Growth (paid/social), eCommerce, Creative, Sales teams
New role or first person in this level of execution responsibility
The Package
Salary
$85K-$120K base
Remote
Fully remote, USA-based
Benefits & Perks
Company Intelligence
Apex is a California-founded (2007) leader in high-performance automotive wheels and accessories serving the enthusiast community. Built on technical credibility, performance-driven content, and engineering-first product development, they've grown to 40+ remote team members with a reputation for authenticity and precision in the motorsports space.
Founded
2007
Team Size
40
Customers
High-performance automotive enthusiasts and drivers
Culture
Remote-first, engineering-obsessed, community-driven, performance-focused, no corporate fluff
Is This Role For You?
- You've managed email programs at scale and can articulate the difference between promotional blasts and lifecycle strategy
- You've built or scaled influencer/partnership programs with clear ROI tracking and partner management discipline
- You thrive translating ambiguous strategy into clear execution plans and love being a working manager (hands-on + leadership)
- You're genuinely interested in automotive/performance products or passionate about serving niche communities authentically
- You can own the entire funnel: awareness through purchase, with ability to coordinate across multiple functions
- You need heavy process/bureaucracy or prefer coordinator roles over direct execution and decision-making
- Your email experience is purely platform-tactical-you need strategic thinking about lifecycle and segmentation
- You expect significant paid media budget or brand awareness focus (this is direct-response/performance oriented)
- You're uncomfortable with remote work or need constant CMO/director oversight to stay on track
Interview Process
Initial screening
Alignment on growth marketing philosophy, remote work fit, and interest in automotive/community-driven brands
Portfolio/case study review
Deep dive on email program you've managed (segmentation, engagement lifts, strategy) and influencer/partnership scaling examples
Strategy exercise
Given current state of Apex's email/partnership programs, propose 90-day plan to improve performance and structure
Team interviews
Conversations with CMO, eCommerce/Sales leadership, and Creative team to assess collaboration fit and execution style
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.