The Challenge
AMH is one of the country's fastest-growing single-family rental companies. You'll own the lead generation funnel for future residents across paid search, social, and aggregators—directly impacting occupancy and growth.
Your Mission
Audit current demand gen performance across Google, Meta, Zillow, and implement baseline KPI tracking in Power BI or Tableau
Optimize paid search and social bidding strategies to hit acquisition cost targets; test new audience segments
Partner with Leasing to align messaging and improve lead quality scores; establish weekly performance reviews
Document all multi-channel campaign workflows and create testing roadmap for Q2 launches
Increase qualified lead volume by 25-30% while maintaining or reducing cost-per-acquisition (CPA)
Implement marketing automation workflows in your CRM to nurture leads and reduce drop-off in the funnel
Launch 2-3 new platforms or channels (e.g., programmatic display, TikTok) with documented ROI
Build and mentor a junior demand gen specialist; establish performance management and reporting cadence
KPIs You'll Own
Cost Per Acquisition (CPA)
Track what you pay per qualified lead across all channels; your north star for budget efficiency.
Lead Volume & Quality Score
Monitor total leads generated and % that convert to site tours or lease applications.
Multi-Channel ROAS
Return on ad spend by platform (Google, Meta, Zillow) to guide budget allocation.
Funnel Drop-Off Rate
Where prospects fall out between landing page, lead form, and leasing contact—identify optimization gaps.
Campaign Conversion Rate
Percentage of clicks that become qualified leads; test creative, messaging, and landing pages to improve.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Cross-functional partnership with Leasing and internal Marketing stakeholders
New role or backfill not specified; implies team expansion
The Package
Salary
$90K-$112K base
Remote
On-site, Las Vegas, NV
Benefits & Perks
Company Intelligence
AMH is a top single-family rental company and homebuilder founded in 2012, now recognized as a Fortune and Great Place to Work® employer. They simplify the home leasing experience through professional management and maintenance support, managing thousands of residential properties across the U.S.
Founded
2012
Culture
Professional, resident-centric, growth-oriented
Is This Role For You?
- You've run paid search and social campaigns in real estate, hospitality, or B2C and have data to back up your wins
- You're comfortable diving into aggregator platforms (Zillow, Apartments.com, Redfin) and optimizing bidding strategies daily
- You think in funnels: you obsess over lead quality, not just volume, and can trace dollars back to lease signings
- You want a management role where you mentor a team and set strategy, not just execute campaigns
- You're based in Las Vegas or willing to relocate for an on-site, full-time position
- You need remote work flexibility; this is on-site only in Las Vegas
- You've never managed PPC or social ads at scale or don't have 5+ years of hands-on demand gen experience
- You prefer brand marketing or awareness-only campaigns; this role is 100% performance-driven (leads and conversion matter)
Interview Process
Phone Screen
Recruiter confirms background, demand gen experience, and on-site commitment
Case Study / Campaign Analysis
Walk through a past multi-channel campaign you've run; explain your approach to optimization and how you'd improve it
Manager Interview
Hiring manager (VP Marketing or CMO) dives into strategy, stakeholder management, and team leadership experience
Leasing/Cross-Functional Interview
Meet with Leasing or operations leader to ensure alignment on lead quality and hand-off process
Offer & Background Check
References and standard background verification
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.