The Challenge
Ambu is a global leader in anesthesia and patient monitoring. You'll own downstream marketing for their Circuits & Masks portfolio across acute care, ASC, and critical care—driving awareness, adoption, and market share in a competitive space while managing multiple product launches simultaneously.
Your Mission
Audit current Circuits & Masks positioning, competitive landscape, and KPI baselines across acute care, ASC, and critical care segments
Develop and present downstream product marketing strategy to Director with specific awareness, adoption, and revenue targets for year one
Build cross-functional stakeholder map (sales, corporate accounts, finance) and establish monthly business review cadence
Create sales enablement toolkit (positioning docs, competitive battle cards, customer value propositions) for all key channels
Launch go-to-market campaign for at least one new product or major repositioning initiative with measurable adoption targets
Execute first two major trade shows with optimized booth strategy, KOL engagement, and lead capture/nurturing
Establish KOL advisory board and secure commitments from key opinion leaders in anesthesia and critical care
Deliver first quarterly business review showing product line performance against financial targets, market share gains, and pipeline velocity
KPIs You'll Own
Product Line Revenue & Profitability
Track quarterly/annual revenue, gross margin, and contribution margin vs. budget by segment (acute care, ASC, critical care).
Market Share & Competitive Position
Monitor share-of-wallet in key accounts, competitive win/loss rates, and segment-level market penetration vs. addressable market.
Product Adoption & Awareness
Measure new product launch velocity, customer trial rates, repeat order rates, and brand awareness lift pre/post-campaign.
Sales Enablement Effectiveness
Track sales team utilization of marketing tools, lead quality, conversion rates, and feedback on go-to-market support.
Launch Execution Health
Monitor new product commercialization timeline, budget adherence, and early revenue contribution vs. plan.
Tools & Stack
Your Team
Your Manager
Director of Marketing, Anesthesia & Patient Monitoring
Current Team
Not specified; implied cross-functional collaboration with sales, corporate accounts, finance, R&D, supply chain
New role or existing backfill—not stated
The Package
Salary
$95K-$130K base
Remote
On-site in Columbia, MD; up to 40% travel for trade shows, conferences, and customer visits
Benefits & Perks
Company Intelligence
Ambu A/S is a global medical device company focused on anesthesia, patient monitoring, and critical care solutions. They serve hospitals, ambulatory surgery centers, and acute care facilities across North America and beyond. Strong reputation for innovation and quality in the anesthesia portfolio.
Customers
Acute care hospitals, ambulatory surgery centers (ASC), critical care units, anesthesia clinics
Is This Role For You?
- You've driven product marketing or product management in B2B medical device, healthcare, or competitive industrial markets
- You're analytical: comfortable with financial targets, KPIs, market sizing, and data-driven decision making
- You thrive managing multiple product lines and launches simultaneously across different customer segments
- You're a cross-functional collaborator who can influence sales, R&D, finance, and supply chain without direct authority
- You have trade show and go-to-market launch experience—and you enjoy the operational side of commercialization
- You need 100% remote work—this is on-site in Columbia, MD with 40% travel
- You lack healthcare or medical device experience; the regulatory and clinical nuances will slow you down
- You're uncomfortable with financial accountability or presenting quarterly business reviews to senior leadership
- You prefer creative/brand-only work; this role is deeply tied to sales enablement, forecasting, and product strategy
Interview Process
Initial Screening
Phone screen with recruiter covering background, medical device experience, and willingness to relocate/travel
Marketing Manager Interview
Video or in-person with peer marketer or marketing lead; discuss product marketing case study, market analysis approach, and cross-functional collaboration
Director of Marketing Interview
In-person with direct manager; deep dive into strategy, financial acumen, leadership philosophy, and alignment on anesthesia/patient monitoring market opportunity
Cross-Functional Panel
Half-day on-site with sales leader, R&D/product, and finance stakeholder; assess collaboration fit and commercial thinking
Final Executive Alignment
Optional call with VP or SVP of Marketing to confirm strategic fit and growth trajectory
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.