The Challenge
Amazon Canada is hunting for a Marketing Manager to own the entire merchandising and traffic engine for fashion, electronics, pets, and new launches. You'll blend creative campaign execution with hard data analysis to drive shopping experiences for millions of Canadian customers.
Your Mission
Audit current merchandising and email performance across 4+ key categories; identify quick wins and low-hanging fruit for optimization
Build cross-functional playbook for campaign planning and execution with stakeholder alignment across marketing and business teams
Launch 2-3 A/B tests on email segmentation and on-site merchandising to establish baseline conversion metrics
Master Amazon's internal tools, data systems, and approval workflows; get fluent in Excel/Tableau dashboards
Deliver 15-20% lift in on-site traffic and email engagement through optimized seasonality and content relevance testing
Execute and scale 3-4 cross-site sales events and new product launches with full P&L ownership and post-mortem analysis
Implement AI-assisted content creation and workflow optimization; document efficiency gains and ROI
Present quarterly performance reviews with actionable insights on customer experience improvements backed by data
KPIs You'll Own
On-site Traffic & Conversion Rate
Track driven traffic volume and conversion performance across merchandised categories month-over-month.
Email Campaign Performance (Open Rate, CTR, Conversion)
Monitor email engagement and downstream purchase behavior from planned, executed campaigns.
A/B Test Results & Statistical Significance
Measure test winner lift on audience segmentation, content variations, and targeting changes.
Cross-Functional Program Delivery
Track on-time and on-budget execution of campaigns, sales events, and vendor collaborations.
Content Performance & Seasonality Optimization
Analyze content relevance, selection, and traffic pattern improvements against seasonal demand forecasts.
Tools & Stack
Your Team
Your Manager
Not specified; likely Canada Marketing Director or VP
Current Team
Not specified; cross-functional with merchandising, category, and vendor management teams
Not specified; likely backfill or growth
The Package
Salary
$95K-$130K base
Variable
Sign-on payments
Equity
Restricted Stock Units (RSUs)
Remote
On-site in Seattle, WA
Benefits & Perks
Company Intelligence
Amazon is a global e-commerce and cloud computing leader. The Canada Marketing team builds best-in-class shopping experiences for millions of Canadian customers across fashion, electronics, pets, and beyond.
Customers
Millions of Canadian Amazon customers
Culture
Inclusive, results-oriented, data-driven; empowers teams to deliver for customers
Is This Role For You?
- You're obsessed with data: Excel macros, pivot tables, and Tableau dashboards are your love language
- You've scaled 4+ marketing campaigns from concept to launch and can own P&L impact
- You thrive in fast-paced, cross-functional environments and can manage up/across/down effectively
- You're comfortable with A/B testing rigor and want to prove every marketing decision with numbers
- You're curious about generative AI and see opportunities to automate and enhance workflows
- You need remote flexibility; this is full-time on-site in Seattle
- You're a creative-first marketer who struggles with Excel, data analysis, and metrics-driven decision-making
- You prefer hands-off collaboration or avoid cross-functional stakeholder management
Interview Process
Application & Resume Screen
Amazon screens for 4+ years marketing experience, data skills, and campaign execution track record
Phone/Video Screen
Likely behavioral questions on campaign ownership, cross-functional collaboration, and data-driven problem-solving
On-site Interview Loop
Multiple rounds covering marketing strategy, analytics, stakeholder management, and Amazon leadership principles
Case Study or Work Sample
Possible merchandising or email campaign analysis using provided data
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.