The Challenge
Alphaville's in-house Studio Alpha is scaling their growth engine and needs a Senior Growth Marketer to run multicanal experiments across email, push, SMS, and WhatsApp. You'll own the full funnel—from hypothesis testing to data analysis to strategic recommendations that directly impact sales.
Your Mission
Design and execute 8-12 A/B tests across channels (email, SMS, WhatsApp, push) to identify top-performing growth levers
Audit and optimize all active marketing automation workflows in RD Station and CRM to improve conversion rates by 15%+
Build a weekly performance dashboard tracking CAC, LTV, and channel ROI across all digital touchpoints
Establish testing framework and hypothesis template with cross-functional stakeholders (BI, Sales, Creative)
Scale winning experiments from 3m into full-funnel campaigns, targeting 25%+ improvement in conversion metrics
Own and optimize the complete customer journey across web, social, email, and SMS with segment-specific messaging
Deliver 4+ strategic growth recommendations grounded in data analysis to Marketing and Sales leadership
Mentor junior analysts and establish growth marketing best practices and documentation for the team
KPIs You'll Own
Cost Per Acquisition (CPA)
Track channel-level and campaign-level CPA to identify most efficient growth levers
Conversion Rate by Channel
Monitor conversion performance across email, SMS, WhatsApp, push, and social to optimize messaging and targeting
A/B Test Win Rate
Measure statistically significant wins per testing cycle to validate hypotheses and scale winners
Email/SMS/Push Engagement Rate
Track open rates, click-through rates, and conversion rates by segment to refine audience segmentation
Customer Lifetime Value (LTV)
Monitor LTV trends by acquisition channel and cohort to ensure sustainable unit economics
Tools & Stack
Your Team
Your Manager
Head of Marketing (implied)
Current Team
Cross-functional: BI, IT, Media Buying, Creative, Sales Development, Social Media teams
New Growth Marketer role to scale Studio Alpha
The Package
Salary
90,000-130,000 BRL
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Alphaville is a real estate/construction company that recently launched Studio Alpha, an in-house marketing agency to own their growth strategy. They're scaling aggressively and need hands-on growth expertise to test, measure, and optimize across all digital channels.
Customers
Real estate/construction focus (B2C buyers)
Culture
Proactive, collaborative, execution-focused; values results, organization, and clear communication
Is This Role For You?
- You've run 50+ A/B tests and can speak confidently about statistical significance and sample size
- You're equally comfortable with SQL queries, spreadsheets, and explaining findings to non-technical stakeholders
- You thrive in dynamic environments where you're testing 10 hypotheses simultaneously across channels
- You have 4+ years in growth marketing, performance marketing, or growth hacking roles with proven impact on CAC or LTV
- You prefer brand marketing or creative strategy over data-driven testing and optimization
- You need remote flexibility—this is strictly on-site in São Paulo
- You're uncomfortable managing multiple tools and platforms simultaneously (RD Station, CRM, analytics, automation)
Interview Process
Initial screening
Phone/video call to discuss growth marketing experience, testing mindset, and familiarity with tools
Case study
Walk through a real campaign you've run: hypothesis, test design, results, and strategic recommendations
Stakeholder interviews
Meet with Head of Marketing, BI lead, and potentially Sales leadership to assess collaboration fit
Technical deep dive
Discussion around RD Station, CRM configuration, segmentation strategy, and data analysis approach
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.