The Challenge
Alianza Team is scaling animal nutrition solutions into Europe and North America. You'll lead GTM strategy for a high-growth sector tackling efficiency, sustainability, and alternative proteins—connecting R&D, sales, and global clients to unlock market opportunities.
Your Mission
Map competitive landscape and develop positioning framework for US and European markets within animal nutrition vertical
Audit current B2B marketing assets and identify gaps; create 90-day content/messaging roadmap aligned to buyer journey
Establish cross-functional alignment with commercial, technical, and R&D teams; schedule quarterly strategy syncs
Define baseline KPIs for lead generation, pipeline contribution, and market awareness in target geographies
Launch integrated B2B campaign targeting protein and functional solutions segments in 2+ European markets
Achieve 25%+ increase in qualified pipeline from marketing-sourced leads; establish attribution model
Build thought leadership program: publish 8+ technical content pieces positioning Alianza as category expert
Close international expansion partnerships or first-mover customer wins in target markets; document case studies
KPIs You'll Own
Pipeline Generated
MRR value attributed to marketing campaigns across US and European markets.
Lead Quality Score
Percentage of marketing-qualified leads that convert to sales conversations within 30 days.
Market Penetration Rate
Number of new account logos acquired in target geographies per quarter.
Content Engagement
Downloads, webinar attendance, and time-on-site for B2B collateral targeting animal nutrition buyers.
Brand Awareness Lift
Aided/unaided awareness among target personas in US and European markets (survey-based).
Tools & Stack
Your Team
Your Manager
Not specified; likely reports to VP/Director of Commercial or Strategy
Current Team
Unknown; cross-functional access to R&D, commercial, and technical teams implied
New role; core marketing function for animal nutrition segment
The Package
Salary
$65K-$85K base
Remote
On-site in Bogota, D.C., Colombia (full-time)
Benefits & Perks
Company Intelligence
Alianza Team is an animal nutrition solutions provider serving global markets with specialized products addressing efficiency, sustainability, and alternative proteins. The company operates across multiple geographies with plans to scale into Europe and North America.
Culture
Innovation-driven, technical expertise, global expansion mindset
Is This Role For You?
- You've led B2B marketing for 5+ years, ideally in animal nutrition, agribusiness, or specialized industrial sectors
- You think in terms of buyer personas, value propositions, and pipeline contribution—not vanity metrics
- You're fluent in English and comfortable navigating cross-border regulatory/commercial nuances (US/EU focus)
- You thrive connecting technical/R&D teams with customer insights to shape go-to-market strategy
- You have a valid passport and US visa (or ability to obtain)
- You lack hands-on B2B marketing experience or have only worked in B2C/consumer brands
- You have no familiarity with animal nutrition, agriculture, or industrial/specialty sectors
- You can't commit to on-site work in Bogota or lack travel flexibility for US/European market validation
- You're looking for a campaign manager role—this is strategic leadership requiring executive presence
Interview Process
Screening Call
Confirm B2B marketing background, animal nutrition sector experience, language fluency, and visa/passport status
Case Study / Portfolio Review
Present a past international expansion or B2B GTM campaign; discuss strategy, results, and lessons learned
Stakeholder Interviews
Likely meetings with commercial lead, R&D or technical counterpart, and senior leadership to assess fit and strategic thinking
Final Round
Discussion of 90-day plan, market opportunity assessment, and team dynamics with decision-maker
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.