The Challenge
Akad is a modern insurance company rethinking how the industry works. You'll own their editorial strategy—turning complex insurance concepts into clear, compelling content that drives brand positioning and fuels growth campaigns.
Your Mission
Map and launch editorial calendar aligned with product launches and campaign roadmap; establish content governance and tone guidelines
Produce 12-15 high-performing blog posts and 4-6 educational assets (guides, whitepapers) optimized for SEO and audience segments
Set up content performance dashboard tracking engagement, CTR, and conversion metrics across blog, LinkedIn, email, and landing pages
Collaborate with cross-functional teams (Product, Growth, Sales) to document content needs and establish content request workflow
Achieve 35%+ MoM growth in organic blog traffic; improve average page time-on-page by 25% through content optimization
Build and scale educational content program with 8-10 pieces targeting key buyer personas; measure lead quality and pipeline impact
Develop sales enablement content library for partner brokers; track usage and conversion contribution to revenue
Establish quarterly content performance reviews and roadmap planning cycle; implement A/B testing framework for headlines, CTAs, and formats
KPIs You'll Own
Monthly Organic Traffic Growth
Measure content's SEO contribution and editorial effectiveness in driving qualified awareness.
Content Engagement Rate (CTR, Time-on-Page, Shares)
Track how resonant and compelling your content is across channels—blog, LinkedIn, email.
Lead Generation via Content (MQLs, SQLs, Pipeline Value)
Tie editorial output to actual business outcomes—leads and revenue influence from content.
Content Output Velocity
Monitor pieces published per month across channels while maintaining quality standards.
SEO Performance (Keyword Rankings, Impressions)
Track visibility and search dominance for target insurance and finserv keywords.
Tools & Stack
Your Team
Your Manager
Head of Marketing or Growth Lead (not specified)
Current Team
You'll collaborate with Product, Commercial, Growth, PR, and Design teams; existing content team size not disclosed
New role—backfill or expansion not specified
The Package
Salary
R$65K-R$85K base
Variable
Performance-based profit sharing program tied to individual KPIs
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
Akad Seguros is a modern, tech-forward insurance company built to disrupt traditional insurance with transparent, tailored solutions. They're embedding technology into core business decisions and prioritize innovation, diversity, and customer-centric value creation.
Customers
Insurance customers and broker partners
Culture
Autonomous, innovative, diversity-focused; encourages new ideas and authentic self-expression
Is This Role For You?
- You've shipped B2B content at scale and can tie editorial work to lead generation and pipeline impact
- You're obsessed with SEO fundamentals and can make technical insurance/finserv topics accessible without dumbing them down
- You thrive in cross-functional environments and can juggle editorial planning with campaign support and sales enablement
- You're comfortable with metrics—you measure everything and iterate based on performance data
- You expect someone else to drive content strategy; this role requires you to own the editorial roadmap end-to-end
- You've only done brand storytelling and awareness content; you need hunger for conversion-focused, performance-driven content
- You're uncomfortable with ambiguity; the role requires building processes and governance from scratch in a growing org
Interview Process
Initial Screening
Hiring team reviews fit on content fundamentals, SEO knowledge, and growth marketing mindset
Content Case Study
Walk through a piece of content you've owned—strategy, metrics, and learnings; show your analytical approach
Strategy Deep Dive
Discuss how you'd approach Akad's editorial roadmap, audience segmentation, and content-to-revenue connection
Team Fit Round
Meet with Marketing/Growth leadership to assess collaboration style and autonomy fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.