The Challenge
AirOps 5x'd revenue last year by helping brands win in AI-driven discovery. As Growth Engineer, you'll build the product experiences that funnel Ramp, Chime, Carta, and Rippling-sized customers into the platform—turning feature launches into customer acquisition.
Your Mission
Ship 2-3 product-led growth features that expose new user segments to core AirOps value (e.g., interactive demos, freemium extensions, integrations)
Establish baseline metrics and instrumentation for PLG funnel: signup sources, activation rate, time-to-first-value
Run 4+ growth experiments iterating on onboarding experience or product virality loops with measurable lift targets
Build internal tooling to automate outreach measurement and track experiment impact across channels
Increase organic signup volume by 40% through optimized product-led experiences and activation funnels
Launch 2 major product extensions or integrations that drive engagement and expansion revenue
Reduce time-to-first-value by 30% through data-driven onboarding iteration and feature prioritization
Establish playbook for rapid experimentation: ideate, build, ship, measure cycle under 2-week sprints
KPIs You'll Own
PLG Conversion Rate
% of free users or trial signups converting to paid customers within 30 days
Activation Rate
% of new signups hitting key milestone (e.g., first campaign created, API integration live) within 7 days
Organic Signup Volume
Total monthly signups attributed to product-led channels vs. paid/sales-assisted
Time-to-First-Value
Days from signup to first meaningful action in product (directly impacts conversion and retention)
Feature Engagement Rate
% of users interacting with new PLG extensions or integrations you ship
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Growth or Head of Product
Current Team
Not specified—but cross-functional: product, engineering, marketing leadership
New role
The Package
Salary
$130K-$160K base
Equity
Yes—equity in fast-growing startup
Remote
On-site: New York City Metropolitan Area
Benefits & Perks
Company Intelligence
AirOps is the first end-to-end content engineering platform for the AI era, helping brands get discovered by AI-driven platforms. With 5x revenue growth YoY, they power growth at Ramp, Chime, Carta, and Rippling. Backed by Greylock, Unusual Ventures, Wing VC, and Founder Collective.
Funding
Greylock, Unusual Ventures, Wing VC, Founder Collective
Customers
Ramp, Chime, Carta, Rippling
Culture
Extreme Ownership, Quality, Curiosity and Play, Make Our Customers Heroes, Respectful Candor
Is This Role For You?
- You've shipped product features end-to-end and obsess over how users discover and activate on them
- You're data-driven: you use analytics to kill bad ideas fast and double down on winning experiments
- You thrive in startup chaos—high autonomy, ambiguous briefs, and moving fast beat process and documentation
- You understand the B2B SaaS funnel: PLG models, activation metrics, and expansion opportunities excite you
- You can code or at least prototype quickly (no need to be a backend wizard, but technical fluency is non-negotiable)
- You need clear org charts, detailed specs, and multi-quarter roadmaps before shipping anything
- You view growth as purely marketing—if you don't see product as the primary growth lever, this role won't click
- You're remote-first or location-flexible; this is on-site NYC and non-negotiable
Interview Process
Intro Call
Hiring lead screens for growth mindset, startup fit, and technical fluency
Product Deep Dive
Walk through AirOps product, discuss past PLG initiatives you've shipped, and how you'd approach their funnel
Technical Screening
Light coding or tooling challenge—likely SQL queries, data analysis, or building a simple integration
Leadership Interview
Conversation with VP Growth or Head of Product on strategic vision and how you'd collaborate
Final Round
Potential dinner or informal team hangout—culture and communication fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.