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Head of GTM Strategy

Agora Talent • Paris, Île-de-France, France

Growth MarketingDiretorOn-siteFull time€120K - €160K
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GTM StrategyB2C MarketplaceParis-BasedVP-LevelPartner Growth€120K-€160KFull-Time

The Challenge

A well-established European experiences marketplace is scaling across multiple markets and needs someone to architect their partner growth strategy. You'll shape the ideal partner ecosystem while balancing rapid expansion with quality, reporting directly into commercial leadership.

Your Mission

First 3 Months
1

Map current partner portfolio, identify gaps, and define ideal partner profiles across key markets

2

Establish baseline metrics and KPIs for partner performance; implement tracking framework across RevOps

3

Audit and optimize commercial guidelines, incentive structures, and onboarding processes for partners

4

Align Product, Marketing, Sales, and RevOps on GTM priorities; schedule monthly cross-functional sync

By 6 Months
1

Launch refined value proposition for 2-3 partner segments; measure uptake and conversion lift

2

Deliver partner growth strategy playbook with market-specific tactics for 3+ priority markets

3

Scale top-performing partner cohorts by 30%+ through optimized incentives and support systems

4

Present data-backed recommendations on portfolio composition to executive team; secure budget for Q3 initiatives

KPIs You'll Own

Partner Acquisition Rate

New qualified partners onboarded per month, segmented by category and market

Partner Lifetime Value (PLV)

Cumulative revenue contribution per partner segment; track by cohort and geography

Portfolio Health Score

Blended metric combining partner retention, growth rate, and margin contribution

Time-to-Productivity

Average days from partner onboarding to first revenue; measure by partner category

Cross-Functional Execution Velocity

Cycle time from strategy decision to market execution; track by initiative

Tools & Stack

RevOps platforms (Salesforce/HubSpot)BI/Analytics (Tableau/Looker)Partnerships/Ecosystem toolsSpreadsheets/SQLSlackFigma/Miro

Your Team

Your Manager

VP Commercial or Chief Commercial Officer (likely)

Current Team

Sales, Account Management, Business Development teams; matrixed access to Product, Marketing, Operations

New role; backfill unknown but likely backfill for growth

The Package

Salary

€120K-€160K base

Variable

Likely 15-25% bonus tied to partner growth and revenue targets

Equity

Possible; typical for VP-level European scaleup

Remote

On-site, Paris (ÃŽle-de-France). No remote flexibility indicated.

Benefits & Perks

Competitive salary + performance bonus
Equity stake (standard for VP-level scaleup)
Flexible working arrangements within on-site mandate
Professional development budget
Health & wellness benefits

Company Intelligence

Well-established European consumer platform connecting customers with memorable real-world experiences (travel, leisure, events). Strong presence across multiple markets with a large partner network. Scaling commercially and looking to professionalize GTM.

Customers

Travel & leisure platforms, experience marketplaces

Is This Role For You?

For You If
  • You've built or scaled partner/ecosystem strategies at B2C marketplaces or travel/leisure companies
  • You thrive translating strategy into ops; you can do both the 30,000-foot plan and the daily execution
  • You're fluent in RevOps, commercial metrics, and data-driven decision-making
  • You can move fluidly between Product, Sales, Marketing, and Data teams without ego or silos
Won't Work If
  • You need remote flexibility; this is strictly on-site in Paris
  • You prefer pure strategy with no hands-on execution or process-building
  • You lack experience in marketplace, partnership, or B2C commercial models

Interview Process

1

Recruiter Screen

20-30 min intro; confirm GTM/partnerships background and Paris on-site fit

2

Hiring Manager (VP Commercial/CCO) Call

45-60 min; deep-dive on GTM strategy examples, partner ecosystem thinking, cross-functional leadership

3

Case Study / Strategic Exercise

Analyze their partner landscape; propose segmentation and value propositions (take-home, 90 min)

4

Stakeholder Panel

30-45 min with Product, Sales, and RevOps leads; assess collaboration style and communication clarity

5

Final Round with Commercial Leadership

30 min with CFO or COO equivalent; confirm long-term vision alignment and execution credibility

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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Head of GTM Strategy at Agora Talent (120K-160K EUR) | Growth.Talent