The Challenge
Agoda is launching a game-changing B2C fintech product to make travel spending seamless. You'll own the growth playbook from day one—building acquisition and retention strategies for a brand new vertical inside a travel giant with 7,000+ people.
Your Mission
Define go-to-market strategy with product: target segments, USP positioning, and launch messaging for the B2C fintech product
Design and operationalize the full-funnel marketing strategy from user acquisition through retention with clear channel roadmap
Launch 2-3 primary marketing channels (paid search, app campaigns, affiliates) and establish baseline CAC/LTV metrics
Build growth dashboards, reporting infrastructure, and processes to track user acquisition, activation, and retention at scale
Scale user acquisition across 3+ channels while maintaining CAC payback under 12 months and optimizing LTV:
Achieve product activation targets and establish retention benchmarks (D7, D30, D90) with cohort analysis built into ops
Launch and optimize 2-3 secondary channels (organic, partnerships, influencer) based on early learnings and audience insights
Hire and mentor a team of 2 analysts/marketers; document playbooks and processes so the vertical runs independently
KPIs You'll Own
CAC (Cost to Acquire)
Track acquisition cost per channel and ensure payback occurs within target window (typically 12 months for fintech).
LTV (Lifetime Value)
Measure total revenue generated per user over their lifecycle to inform sustainable acquisition spend.
Activation Rate
Percentage of users who complete key onboarding milestones and perform critical product actions within D7.
Retention (D7/D30/D90)
Cohort-based retention curves to identify drop-off points and inform messaging/UX iteration priorities.
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid campaigns—critical for scaling channels profitably.
Tools & Stack
Your Team
Your Manager
VP Marketing or Head of Growth (not specified)
Current Team
Cross-functional: Product, Fintech, Design, Legal, Compliance teams. You'll manage 2 analysts/marketers as the vertical scales.
New role and backfill—building a new B2C fintech vertical from scratch.
The Package
Salary
$120K-$160K base
Remote
On-site Bangkok, Thailand. Generous relocation package provided. Not remote.
Benefits & Perks
Company Intelligence
Agoda is a travel platform founded in 2005 by two travel entrepreneurs, now part of Booking Holdings. With 7,000+ employees across 90 countries, Agoda connects travelers to millions of hotels, flights, and experiences via data-driven marketing at scale.
Founded
2005
Team Size
7000
Funding
Public (Booking Holdings, NASDAQ: BKNG)
Customers
Millions of travelers globally; hotels and vacation properties
Culture
Data and technology at the heart. Highly analytical, creative, fast-moving startup mentality inside a scale-up.
Is This Role For You?
- You've managed growth for 8+ years with 3+ years of hands-on growth marketing (user acquisition, retention, paid channels)
- You're fluent in data: SQL, cohort analysis, CAC/LTV math, and you obsess over conversion funnels and attribution
- You thrive building products from scratch—go-to-market strategy, positioning, and scaling across channels excite you
- You can navigate regulatory complexity (fintech + travel) and translate compliance into customer-friendly messaging
- You want to relocate to Bangkok (or are already there) and lead a growing team in a world-class organization
- You're uncomfortable with on-site work in Bangkok—this role is 100% on-site, not remote or flexible
- You lack SQL skills or aren't comfortable pulling and analyzing raw data yourself
- You've only done brand/content marketing; hands-on growth/paid channel optimization is essential
- You need stability—this is a new product with early-stage uncertainty, not a mature business
Interview Process
Screening call
Recruiter validates growth background, relevant fintech/app marketing experience, and relocation willingness.
Hiring manager deep-dive
VP/Head of Growth discusses go-to-market thinking, past campaigns (CAC/LTV outcomes), and product strategy approach.
Case study / strategy exercise
Design a growth strategy for a hypothetical fintech product—positioning, channels, metrics, and funnel optimization.
Product + Cross-functional panel
Meet with Product, Design, and Fintech leads; discuss collaboration on onboarding, compliance, and user journeys.
Final conversation
Leadership alignment on role scope, team structure, relocation logistics, and Bangkok logistics.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.