The Challenge
Agoda (part of Booking Holdings) connects millions to travel experiences globally. You'll lead B2B partner marketing at scale, designing repeatable frameworks that deliver high-impact campaigns across dozens of partners while managing a growing team.
Your Mission
Map current campaign delivery process end-to-end; identify and document 3-5 operational bottlenecks blocking efficiency
Establish baseline performance metrics for 10+ active partner campaigns; create standardized reporting dashboard
Define team workflows, SLAs, and quality checkpoints; onboard direct reports and clarify role accountabilities
Develop 2-3 standardized campaign playbooks (by partner type or channel) to reduce setup time by 30%+
Launch automated campaign monitoring system reducing manual tracking by 40%; improve turnaround on partner insights
Increase average campaign value per partner by 20% through data-driven recommendations and optimization playbooks
Scale operations to manage 30+ partners simultaneously without proportional headcount increase via tooling and frameworks
Build and validate a partner tiering model; create customizable (not one-size-fits-all) strategies for high/mid/growth segments
KPIs You'll Own
Campaign Delivery SLA Compliance
% of campaigns meeting on-time, quality-standard execution targets across all partners.
Average Value Per Partner
Total campaign revenue or ROI attributable to partner marketing efforts, tracked and improved quarterly.
Process Efficiency Ratio
Hours spent per campaign managed; measure automation and workflow improvements over time.
Partner Satisfaction / Net Promoter Score
Quarterly feedback from partners on campaign quality, insights, and support quality.
Scalability Index
Number of partners managed per FTE; demonstrates leverage of frameworks and tooling.
Tools & Stack
Your Team
Your Manager
Head of B2B Marketing (assumed, not specified)
Current Team
Small team (size not specified); you'll manage and grow it
New role; likely backfill or expansion to support scaling partner base
The Package
Salary
$95K-$130K base
Remote
On-site in Bangkok (relocation provided); Agoda office-based culture
Benefits & Perks
Company Intelligence
Agoda is a leading online travel marketplace (part of Booking Holdings, NASDAQ: BKNG). Founded in 2005, it connects millions of travelers to hotels, flights, and experiences across 90+ countries. Data and technology drive their culture of innovation.
Founded
2005
Team Size
7000
Funding
Public (part of Booking Holdings)
Customers
Millions of travelers; thousands of B2B hotel/property partners
Culture
Data-driven, innovation-focused, diverse, collaborative across teams (Commercial, Product, Data, regional Marketing)
Is This Role For You?
- You've managed B2B marketing campaigns or partner marketing programs; scaling across 10+ partners is familiar
- You thrive building repeatable processes and frameworks; you see operational chaos as a problem to systematize
- You're comfortable in analytical, metrics-driven environments and can translate data into partner-facing insights
- You want to lead a team and shape how an entire function scales-not just execute individual campaigns
- You prefer creative-led marketing; this role is heavy on ops, analytics, and process design
- You need full remote flexibility; this is on-site Bangkok-based with relocation required
- You're uncomfortable managing through ambiguity or designing your own role scope early on (early-stage team)
Interview Process
Screening Call
30 min with recruiter; confirm B2B marketing experience, team management background, and relocation viability
Hiring Manager Interview
60 min deep-dive on campaign delivery, process optimization, and how you'd approach scaling partner marketing
Case Study / Work Sample
Design a campaign delivery process or optimization plan for a fictional partner scenario
Cross-Functional Panel
Interviews with Commercial, Product, or Data stakeholders to assess collaboration and communication
Offer Stage
Final alignment on role scope, relocation logistics, and start date
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.