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Associate Manager/Manager, B2B Pricing & Growth Strategy (Bangkok-based, relocation provided)

Agoda • Greater Rio de Janeiro

Growth MarketingPlenoOn-siteFull time$120K - $160K
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B2B PricingGrowth StrategyData-Driven$120K-$160KBangkok/RioFull-Time

The Challenge

Agoda (part of Booking Holdings) is hunting for a pricing strategist to own B2B2C growth across high-value partners like Rakuten and Paytm. You'll design experiments, build pricing playbooks, and act as the commercial brain for scaling partner revenue—combining analytics rigor with relentless test-and-learn execution.

Your Mission

First 3 Months
1

Audit current B2B pricing strategies across top 5-10 partners; identify 3-5 high-impact test hypotheses with projected P&L upside

2

Launch first experimentation roadmap: design 2-3 A/B/multivariate tests, define success metrics, and establish measurement framework

3

Build foundational Tableau dashboards for pricing performance, elasticity, and partner KPI tracking; socialize with stakeholder groups

4

Map cross-functional dependencies (Product, Commercial, Data Science); establish weekly sync cadence and decision-making playbook

By 6 Months
1

Execute and scale 8-12 pricing/marketing experiments; achieve 2-3 winning strategies ready for full rollout across markets

2

Develop and operationalize pricing playbooks for segmentation, promotion strategy, and partner-specific tactics; document 5+ repeatable templates

3

Model and present partner P&L scenarios (revenue, margin, cannibalization); drive alignment on OKRs with at least 3 strategic partners

4

Build partner advisory council: co-create joint growth plans, manage quarterly business reviews, and present insights to executive leadership

KPIs You'll Own

Partner Revenue Growth

YoY revenue lift from pricing strategy and marketing optimizations across B2B2C channels.

Experimentation Velocity

Number of tests launched per quarter and cycle time from hypothesis to decision.

Pricing Elasticity & Cannibalization

Quantified impact of pricing changes on demand, margin, and cross-channel cannibalization rates.

Partner NPS/Satisfaction

Qualitative feedback and retention of key B2B partners tied to strategy execution.

Playbook Adoption & Scale

Number of markets/partners implementing winning strategies and incremental revenue attribution.

Tools & Stack

ExcelSQLTableauA/B Testing PlatformsData AnalyticsLooker (implied)Experimentation DesignFinancial Modeling

Your Team

Your Manager

Head of B2B Pricing / B2B Marketing Lead (not specified in posting)

Current Team

B2B Pricing team (size not disclosed); partners with Product, Commercial, Finance, Data Science

New role or backfill not stated; likely net-new growth in B2B2C initiatives

The Package

Salary

$120K-$160K base

Remote

On-site in Bangkok (relocation provided) OR Greater Rio de Janeiro; no remote flexibility indicated

Benefits & Perks

Relocation package to Bangkok or Rio de Janeiro
Access to Booking Holdings resources and global travel platform
Exposure to 7,000+ person global team across 90 countries
Data and tech-first culture with experimentation mindset
Cross-functional influence on high-revenue B2B2C partnerships

Company Intelligence

Agoda (founded 2005) bridges the world through travel, connecting millions to hotels, flights, and experiences. Owned by Booking Holdings (NASDAQ: BKNG), the company operates with 7,000+ people across 90 countries, powered by data and technology at its core.

Founded

2005

Team Size

7000

Funding

Public (Booking Holdings subsidiary)

Customers

Millions of travelers; millions of hotels and holiday properties; key B2B partners include Rakuten, Paytm, loyalty programs, and digital wallets

Culture

Data-driven, innovation-focused, test-and-learn, no-fluff execution; diverse, globally distributed

Is This Role For You?

For You If
  • You've shipped 5+ growth initiatives in e-commerce, travel, or SaaS—especially pricing or partnership strategy—and can quantify the impact
  • You're fluent in SQL, Excel, Tableau and obsessed with clean data; you design experiments first, then make decisions
  • You thrive in ambiguous, cross-functional environments and can translate a P&L model into a partner conversation in 30 seconds
  • You have a consulting mindset: you ask the right questions, stress-test assumptions, and know when to simplify vs. dig deeper
  • You're willing to relocate to Bangkok or Rio and embrace async collaboration across time zones
Won't Work If
  • You need a fully remote setup or resist relocation to Asia/South America
  • You're uncomfortable with experimentation pace and iteration; you prefer waterfall planning over rapid testing
  • You lack SQL or advanced analytical chops—this role demands hands-on data fluency, not delegation

Interview Process

1

Screening Call

Recruiter confirms background in pricing/growth and relocation feasibility

2

Case Study / Take-Home

Analyze a B2B pricing scenario; design an experiment, model outcomes, and present recommendation (typical format: Excel + 1-page memo)

3

Hiring Manager Interview

Deep dive into past experiments, cross-functional impact, and strategic thinking; expect questions on elasticity, cannibalization, and stakeholder alignment

4

Cross-Functional Panel

Meet with Product, Commercial, and Data Science to assess collaboration and communication style

5

Partner/Customer Reference

Potential conversation with a B2B partner or key stakeholder to validate relationship-building capability

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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