The Challenge
Agency is a YC-backed compliance automation platform helping startups and mid-market companies achieve SOC 2, ISO 27001, and HIPAA compliance. As their first Founding Head of Growth, you'll build the inbound engine from zero—owning demand gen, SEO, and conversion optimization to drive high-intent pipeline and revenue.
Your Mission
Establish baseline metrics: current website traffic, conversion rates, and SQL volume; audit paid channels and SEO performance
Launch paid search and LinkedIn campaigns targeting bottom-of-funnel keywords (SOC 2 cost, ISO 27001 startup, competitor alternatives)
Build and document repeatable lead qualification workflow between marketing and sales; define ICP and refine messaging
Implement proper attribution tracking across HubSpot, paid channels, and organic; establish weekly growth reporting cadence
Scale qualified inbound pipeline to measurable target (e.g., 20+ SQL/month); demonstrate clear marketing-sourced revenue impact
Optimize paid acquisition to target CAC and payback period; kill underperforming channels, double down on winners
Build SEO content system targeting 5–10 high-intent keywords; publish and rank conversion-focused content (SOC 2 guides, alternative comparisons)
Run 8–12 growth experiments (landing pages, messaging, lead flows, nurture sequences); document playbook with repeatable wins
KPIs You'll Own
Marketing-sourced qualified pipeline (SQL)
Number of sales-qualified leads generated monthly from your campaigns; directly tied to revenue impact.
Cost per SQL (CPS)
Total paid marketing spend divided by qualified leads; measure efficiency and ROI of demand gen.
Pipeline-to-revenue attribution
Percentage of closed deals traced back to marketing touchpoints; prove growth ownership.
Website conversion rate
Visitor-to-lead conversion rate on key landing pages and demo booking flows; optimize continuously.
Organic traffic and rankings
Monthly organic visitors and keyword rankings for bottom-of-funnel terms (SOC 2, ISO 27001, alternatives).
Tools & Stack
Your Team
Your Manager
Founders (direct report)
Current Team
Sales team (you'll work closely with them); no existing growth marketing function
New role—Founding Head of Growth (first hire in function)
The Package
Salary
$110K-$160K base
Variable
Performance bonus tied to qualified pipeline and revenue impact
Equity
Meaningful early-stage equity
Remote
On-site: New York, NY office (required in-person)
Benefits & Perks
Company Intelligence
Agency is a YC-backed managed compliance platform helping high-growth startups and mid-market companies achieve and maintain SOC 2, ISO 27001, HIPAA, and other compliance frameworks. They don't just sell software—they operate security and compliance for clients, removing the operational burden from founders and engineers.
Funding
YC-backed
Customers
High-growth startups and mid-market companies requiring compliance certifications
Is This Role For You?
- You've driven measurable pipeline in B2B SaaS (4–8 years) and own paid search, LinkedIn, and/or SEO strategy
- You're equally comfortable as strategist and operator—no hand-holding, you move fast and measure results
- You've worked with sales teams in high-ticket environments and speak their language (SQL, pipeline, CAC, payback)
- You want equity upside and founding-team visibility; early-stage scrappiness energizes you, not frustrates you
- You've experience in cybersecurity, compliance, fintech, or enterprise SaaS—or you learn fast and can talk to CTOs, CISOs, founders
- You're a brand/awareness marketer or content specialist; this role is demand gen, pipeline, and revenue—full stop
- You need a big team or prefer delegation over execution; this is hands-on from day one
- You want remote flexibility; on-site NYC is non-negotiable
- You can't operate autonomously or need heavy process and approval layers; early-stage moves fast and trusts you
Interview Process
Founder screening call
Conversation about your growth framework, relevant experience, and understanding of B2B SaaS demand gen
Growth case study deep dive
Present a past campaign or project: metrics, channels, learnings, and what you'd do differently
Sales team sync
Discussion with head of sales (if hired) to assess alignment on ICP, messaging, and lead quality expectations
Final with founder(s)
Final conversation on role scope, equity, and working style fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.