The Challenge
Accertify is the fraud-and-risk platform trusted by Fortune 500s. They're building a new revenue marketing engine and need someone to own the entire digital demand machine—search, paid media, website, and lead conversion—at scale across three continents.
Your Mission
Audit and rebuild SEM/PPC strategy; establish baseline metrics and submit optimization roadmap
Launch display and remarketing campaigns across priority segments; track impression share and ROAS targets
Implement tracking stack and attribution model to measure web-to-CRM pipeline performance
Conduct website and inbound ecosystem audit; identify top 5 conversion friction points and fixes
Achieve 25%+ improvement in cost-per-qualified-lead across paid channels vs. baseline
De-anonymize 40%+ of inbound web traffic into identifiable prospects; feed qualified pipeline to sales
Deploy multitouch nurture and lead-scoring program; align with sales on MQL-to-SQL SLA
Run 8+ structured A/B tests on landing pages, ads, and CTAs; document winning patterns for replication
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track paid and organic acquisition cost for MQL-ready prospects across all digital channels.
Website Conversion Rate
Measure percentage of visitors who complete a conversion action (form, demo request, etc.).
Attribution & Pipeline Contribution
Quantify revenue influenced by digital channels; track pipeline sourced from web, paid search, and display.
Return on Ad Spend (ROAS)
Monitor paid media efficiency; optimize creative and audience targeting to improve spend efficiency.
Lead Velocity & MQL Volume
Track inbound lead volume and time-to-MQL; balance volume with quality for sales team capacity.
Tools & Stack
Your Team
Your Manager
Head of Revenue Marketing
Current Team
New function; team being built. You'll partner with Content, Portfolio Marketing, Sales, Client Relationships, Revenue Operations
New role—first Digital Marketing Manager on the Revenue Marketing team
The Package
Salary
$90K-$120K base
Remote
On-site, Itasca, IL
Benefits & Perks
Company Intelligence
Accertify is the leading digital risk and fraud platform, trusted by many Fortune 500 companies globally. They help enterprises maximize revenue and user experience while minimizing fraud loss and customer friction across the entire customer journey.
Customers
Enterprise (largest companies globally)
Culture
Fast-paced, data-driven, customer-obsessed; #MoveAtTheSpeedOfRight
Is This Role For You?
- You've owned SEM/PPC campaigns and proven you can optimize for cost-per-lead or ROAS at scale
- You're comfortable with web analytics (GA4), attribution modeling, and SQL-level data work
- You've designed and launched nurture/lifecycle email and lead-scoring programs; you understand sales handoff
- You're obsessed with conversion optimization, A/B testing, and continuous improvement; metrics drive your decisions
- You're a brand-focused marketer uncomfortable with demand gen metrics and direct-response discipline
- You haven't built or managed PPC campaigns with real budget accountability; theory only won't cut it
- You need remote flexibility; this is 100% on-site in Itasca
Interview Process
Phone screen with Recruiter
Background, motivation, and overview of the role and team
Interview with Head of Revenue Marketing
Deep dive on digital strategy, past campaign wins, approach to attribution and optimization
Practical Case Study or Portfolio Review
Walk through a SEM or paid media campaign you've owned; discuss metrics, insights, and what you'd do differently
Team interviews
Cross-functional conversation with Sales, Content, or RevOps to assess collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.