The Challenge
Growing DTC fashion brand needs hands-on ecommerce marketing leader to drive revenue through email, paid media, and strategic merchandising. You'll own email strategy, campaign execution, and analytics while partnering directly with leadership to scale online revenue.
Your Mission
Audit existing email program performance and implement 2-3 high-impact A/B tests (subject lines, send times, segmentation) to improve open rates and CTR by 15%+
Build and launch comprehensive product merchandising strategy across homepage, category pages, and PDPs with visual optimization targets
Establish baseline ecommerce KPI dashboard tracking revenue, conversion rate, AOV, retention, and ROI with weekly reporting cadence
Map out customer lifecycle email flows (welcome, browse, cart abandon, post-purchase) and identify immediate optimization opportunities
Execute 4+ seasonal/campaign launches with documented revenue impact and post-mortems identifying 20%+ improvement opportunities
Scale email revenue contribution by 25%+ through list growth initiatives, segmentation improvements, and retention programs
Develop and present quarterly strategic recommendations to leadership with actionable insights from site behavior, customer data, and competitive analysis
Train and document marketing processes to ensure seamless cross-functional collaboration on product setup, merchandising, and promotional campaigns
KPIs You'll Own
Email Revenue per Recipient
Track total revenue generated from email campaigns divided by list size, targeting monthly growth benchmarks.
Email Open Rate & Click-through Rate
Monitor campaign performance metrics with goal of testing 2+ variables per send to improve baseline engagement.
Ecommerce Conversion Rate
Percentage of site visitors completing purchases, directly tied to merchandising and user experience optimization.
Average Order Value (AOV)
Track average transaction size monthly with targets linked to merchandising strategy and product recommendations.
Customer Retention & Repeat Purchase Rate
Measure % of customers making 2+ purchases, indicating effectiveness of lifecycle email and retention programs.
Return on Ad Spend (ROAS)
Revenue generated from paid media campaigns divided by ad spend, with channel-specific targets.
Tools & Stack
Your Team
Your Manager
Senior Leadership / VP Marketing (reporting structure not specified)
Current Team
Cross-functional collaboration with product, merchandising, and leadership teams (team size not specified)
New backfill role - DTC brand scaling operations
The Package
Salary
$85K-$110K base
Remote
On-site in New York, NY
Benefits & Perks
Company Intelligence
Growing direct-to-consumer fashion retail brand with strong ecommerce presence. They're scaling digital marketing operations and need a hands-on manager to drive revenue through email, paid media, and strategic merchandising.
Is This Role For You?
- You've shipped 5+ email campaigns per month and obsess over open rates, CTR, and revenue impact
- You're fluent in Shopify and Klaviyo-not just conceptually, but day-to-day platform power user level
- You love translating data into action: you see a 2% drop in conversion rate and immediately hypothesize why
- You thrive in on-site, collaborative environments and can balance strategic planning with hands-on campaign execution
- You've managed ecommerce initiatives (product launches, seasonal campaigns) with documented revenue results
- You need Slack-first async culture-this is on-site and collaborative, requiring in-person alignment
- You're unfamiliar with Shopify and Klaviyo specifically (learnable, but not ideal for day-one impact)
- You prefer strategy-only roles; this is 50% execution and 50% strategy with real campaign management responsibilities
- You're not comfortable with ambiguity on team structure or reporting (details not fully provided)
Interview Process
Phone Screen
Initial conversation about ecommerce background, Shopify/Klaviyo experience, and performance metrics you've moved
Portfolio Review
Walk through 2-3 email campaigns or ecommerce initiatives you've led with focus on strategy, execution, and measured results
In-person / Virtual Interview
Meet with senior leadership to discuss strategic vision, organizational fit, and approach to ecommerce scaling
Case Study or Test
Potential small project or scenario-based discussion around merchandising strategy or email optimization
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.