The Challenge
Objective Partners operates a family of staffing and recruiting brands that need a scalable demand generation engine to compete for both clients and candidates. You'll own the entire funnel-from database activation to paid campaigns to lifecycle automation-and prove that marketing can be a growth driver, not just sales support.
Your Mission
Audit current demand generation efforts across channels (paid, email, database) and establish baseline metrics for lead quality, conversion rates, and CAC
Design and document qualified lead criteria and funnel handoffs with recruiters, practice leaders, and sales to align on what 'good' looks like
Launch 3-4 foundational automated campaigns (re-engagement, new business, candidate lifecycle) in email and Bullhorn
Build operational dashboards in Google Analytics and ad platforms to track top-of-funnel and mid-funnel performance daily
Execute full paid campaign strategy across LinkedIn, Google, and retargeting with documented audience segments and messaging variants; achieve 20%+ month-over-month improvement in conversion rate
Segment and activate entire Bullhorn database; drive measurable re-engagement and redeployment campaigns with lift metrics by practice area
Reduce cost of acquisition (CAC) for both candidates and clients by 15-25% through continuous testing and optimization of audiences, offers, and landing pages
Establish quarterly reporting cadence with leadership showing funnel health, channel performance, attribution, and prioritized optimization roadmap
KPIs You'll Own
Cost Per Qualified Lead (CPQL)
Track acquisition cost by channel and audience segment; trend month-over-month to measure efficiency gains.
Lead-to-Conversation Conversion Rate
Measure percentage of generated leads that move to recruiter outreach or sales conversation; benchmark by practice area and source.
Cost of Acquisition (CAC) - Candidates & Clients
Calculate blended CAC across both audiences; set targets for improvement and track against competitive benchmarks.
Campaign Performance (CTR, CPC, ROAS)
Monitor paid campaign metrics across LinkedIn, Google, and retargeting; optimize daily for efficiency.
Email Engagement & Activation Rates
Track open rates, click rates, and conversion rates from automated lifecycle and re-engagement campaigns.
Funnel Stage Velocity
Measure time-to-conversion and drop-off rates at each stage; identify and eliminate bottlenecks.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or CMO
Current Team
Not specified; cross-functional work with recruiters, practice leaders, sourcers, and sales
New role or expansion of marketing function into dedicated demand generation
The Package
Salary
$95K-$130K
Remote
On-site, Greater Chicago Area
Benefits & Perks
Company Intelligence
Objective Partners operates a family of staffing and recruiting brands in a two-sided marketplace. They're transitioning from a sales-driven to a growth-driven organization and need a demand generation leader to build the systems that fuel both client and candidate acquisition at scale.
Customers
Mid-market and enterprise staffing/recruiting clients; active and passive candidates
Culture
Data-driven, hands-on, outcomes-focused; values self-starters who can own P&L and drive impact
Is This Role For You?
- You've managed paid acquisition campaigns (LinkedIn, Google) at scale and can optimize for both conversion and efficiency
- You're fluent in CRM/ATS data and comfortable segmenting audiences, building lifecycle campaigns, and analyzing funnel metrics
- You thrive in cross-functional environments and can translate recruiter insights into clear, persuasive value propositions
- You own outcomes, not outputs-you measure success by CAC reduction and lead quality, not vanity metrics
- You're excited by the challenge of turning a sales function into a scalable growth engine
- You prefer brand awareness and top-of-funnel metrics over measurable lead quality and conversion
- You need heavy process and approval structures-this role demands hands-on execution and speed
- You lack hands-on experience with paid campaigns, marketing automation, or CRM data; this is not a strategy-only role
Interview Process
Phone Screen
Intro call with recruiter; confirm demand generation experience, paid campaign track record, and mission fit
Hiring Manager Interview
Deep dive with VP/CMO on demand generation philosophy, approach to CAC reduction, and cross-functional collaboration style
Case Study or Exercise
Likely scenario: given Bullhorn data sample and campaign brief, outline segmentation, messaging, and optimization plan
Cross-Functional Meeting
Meet with recruiters, practice leaders, or sales to assess communication clarity and ability to translate insights into campaigns
Offer & Close
Finalize comp and start date; clarify reporting structure and first 90-day goals
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Demand Generation roles
Demand gen professionals build and optimize the pipeline engine. They design campaigns that generate qualified leads, nurture prospects through the funnel, and partner closely with sales to hit revenue targets.