Senior Demand Generation Manager

Hybrid / Boston, MA or Philadelphia, PA

Hurry up! We’ve got a dream to build!

At BlueConic, we’re reinventing how businesses grow by transforming customer data into real-time intelligence and action. As the creators of the industry's first Customer Growth Engine (CGE), we help brands move beyond traditional CDPs to a smarter, faster model for growth—powered by AI, built for privacy, and designed to create meaningful value across the customer lifecycle.

We’re seeking a Senior Demand Generation Manager to architect a next-generation demand engine that uses AI, real buying signals, and coordinated execution to drive measurable revenue growth.

This is an opportunity to design and scale a modern, AI-powered demand engine across the full buyer journey. You will rethink how we identify buying signals, orchestrate campaigns, and convert interest into pipeline. If you are motivated by building smarter AI-driven systems, moving quickly, and seeing measurable impact from your work, this role offers real ownership and visibility.

Role Overview

As Senior Demand Generation Manager, you will lead the evolution of our demand engine through AI-driven signal detection, coordinated channel execution, and intelligent automation.

• Build a demand engine that identifies, prioritizes, and converts real buying signals
• Redesign paid, lifecycle, and ABM into one coordinated revenue system
• Replace manual optimizations with automation that compounds over time
• Introduce smarter workflows that meaningfully improve how we operate

You will work closely with Marketing, Sales, and Revenue Operations to drive new logo and expansion pipeline growth that directly accelerates revenue.

What You’ll Own

• AI-Driven Demand Architecture
• Design and scale an AI-powered demand engine that captures intent signals across channels
• Develop workflows that prioritize accounts and leads based on real buying behavior
• Connect first-party data, paid engagement insights, and sales feedback into a unified targeting approach
• Implement automation that strengthens performance with each campaign cycle
• Unified Revenue System (Paid, Lifecycle, and ABM)
• Redesign paid media, lifecycle marketing, and ABM as one coordinated system
• Orchestrate campaigns based on buying stage and signal strength
• Create seamless movement from awareness to opportunity through intelligent nurture
• Replace disconnected channel efforts with a connected pipeline engine
• Automation and Intelligent Optimization
• Transition manual bid adjustments and segmentation work into AI-driven workflows
• Build scalable testing systems that continuously improve CAC and pipeline efficiency
• Develop automated reporting and insight loops that give Sales clear visibility into high-fit buyers
• Introduce tools and processes that increase leverage without increasing complexity
• Pipeline and Revenue Impact
• Own pipeline generation targets aligned to revenue goals in partnership with the VP of Demand Generation
• Increase high-fit demo volume and improve MQL-to-SQL conversion rates
• Improve CAC efficiency and marketing-attributed revenue
• Build transparent attribution models that clearly demonstrate impact
• First 90 Days

In your first 90 days, you will:

• Launch at least one AI-powered workflow that changes how we prioritize or convert demand
• Replace a legacy manual process with scalable automation
• Redesign a core acquisition or nurture motion for greater speed and efficiency
• Deliver measurable pipeline impact

What Success Looks Like

• A demand engine that consistently surfaces high-intent buyers
• Coordinated, systemized execution across channels
• Automation that reduces manual work and increases performance
• Quarter-over-quarter improvements in pipeline efficiency
• Strong alignment with Sales built on pipeline quality and transparency
• Clear reporting that ties marketing efforts directly to revenue

Qualifications

• 6–8+ years of experience in B2B demand generation or growth marketing
• Demonstrated success building and scaling pipeline in a high-growth environment
• Experience integrating AI into core workflows as a driver of performance
• Background in paid acquisition, lifecycle marketing, events, and ABM strategy
• Strong analytical fluency across funnel metrics, attribution, and revenue modeling
• Experience with marketing automation platforms such as Marketo or HubSpot and CRM systems such as Salesforce
• Ability to operate independently and execute with speed
• Comfort making data-informed decisions in ambiguous, high-accountability environments

About BlueConic:

BlueConic is the leading Customer Growth Engine, helping brands unlock the full value of their customer data. By combining AI-powered intelligence with real-time activation, BlueConic enables businesses to drive growth, increase retention, and optimize revenue. More than 500 brands including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, Telia Company, and Unilever use BlueConic to create meaningful relationships and drive long-term business impact.

If hired, applicants based in the US can expect an annual base salary and target bonus within the following ranges, depending on experience. BlueConic also offers a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans, 401(k) matching, 28 vacation days annually, paid parenting leave, and more.

Annual base salary: $90,000 USD - $120,000 USD

Annual target bonus: $9,000 USD - $12,000 USD