Staff Marketing Analyst

Accountabilities:

The Staff Marketing Analyst will serve as a strategic analytics leader responsible for connecting marketing performance data with business outcomes. The role requires ownership of measurement frameworks, reporting ecosystems, and analytical strategies that enable smarter investment decisions and sustainable growth.

• Partner with marketing leadership to define budget allocation strategies, channel performance insights, and long-term growth opportunities through data-driven recommendations.

• Own end-to-end marketing performance analytics across acquisition, lifecycle, direct mail, partnership, and paid channels.

• Develop and enhance advanced measurement approaches, including marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, funnel analysis, and ROI evaluation.

• Build and maintain dashboards, KPIs, and reporting frameworks that provide a trusted source of truth for marketing performance and efficiency.

• Improve marketing data foundations by collaborating with analytics engineering teams on data models, pipelines, definitions, and reliability standards.

• Translate complex analytical findings into clear recommendations for executives and cross-functional stakeholders.

• Establish best practices for experimentation, documentation, data storytelling, and self-service analytics across marketing teams.

• Support the continuous improvement of marketing analytics capabilities through mentorship, enablement, and strategic guidance.

Requirements: The ideal candidate brings extensive experience in marketing analytics, strong technical capabilities, and the ability to influence strategic decisions through data. This role requires a combination of analytical expertise, business judgment, and strong communication skills.

• 8+ years of experience in marketing analytics, growth analytics, performance measurement, or a related analytical field.

• Proven ability to influence marketing strategy and business decisions at a senior stakeholder level.

• Strong understanding of marketing measurement methodologies, including attribution, incrementality analysis, experimentation, and ROI modeling.

• Experience evaluating performance across multiple marketing channels and understanding how channels contribute to overall growth.

• Advanced SQL skills and experience using Python or R for analysis, modeling, experimentation, or automation.

• Strong data quality mindset with experience improving analytics infrastructure, data definitions, and reporting reliability.

• Ability to communicate complex insights clearly and effectively to technical and executive audiences.

• Experience building dashboards, enabling self-service analytics, and improving analytical capabilities across teams.

• Strong business acumen, curiosity, problem-solving skills, and the ability to operate in a complex, regulated environment.

• Preferred experience in financial services, fintech, ecommerce, subscription businesses, or other data-intensive industries.

• Familiarity with marketing technology platforms such as ESPs, CDPs, and related data ecosystems is a plus.

Benefits:

• Competitive annual salary range of $164,000-$205,000 USD.

• Eligibility for an annual performance-based bonus and equity opportunities.

• Health, dental, and vision insurance with savings plan options.

• Company-provided Mac computer and work-from-home stipend.

• Monthly internet and phone reimbursement.

• Employee Stock Purchase Plan and Restricted Stock Units (RSUs).

• 401(k) retirement plan with company match.

• Tuition reimbursement and professional development opportunities.

• Travel perk provided annually after employment milestones.

• Competitive paid time off and parental leave programs.

• Remote work flexibility and support for a productive home office environment.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1