Senior Marketing Analyst

Accountabilities

You will be responsible for building a comprehensive measurement and analytics foundation across marketing channels, ensuring leadership has accurate, actionable visibility into performance and opportunities for optimization.

• Own end-to-end marketing analytics across email, direct mail, and digital channels, defining KPIs, building reporting frameworks, and identifying performance drivers

• Design, implement, and maintain attribution models and marketing mix models to quantify channel impact and inform budget allocation decisions

• Analyze paid media performance, including spend efficiency, ROAS, and incrementality, and translate findings into optimization recommendations

• Own tracking and tagging strategy for digital analytics, partnering with engineering to ensure accurate event capture across web and app environments

• Lead experimentation efforts by designing A/B and multivariate tests, ensuring statistical rigor and clear interpretation of results

• Build and maintain scalable data models in cloud warehouse environments using SQL and dbt to support reliable reporting and analysis

• Translate complex datasets into executive-ready insights and recommendations for senior stakeholders across the organization

Requirements You bring strong technical depth in marketing analytics combined with the ability to communicate insights clearly and influence decision-making at senior levels.

• 5+ years of experience in marketing analytics, data analytics, or a related quantitative field within a fast-paced environment

• Advanced SQL skills with experience querying large, complex datasets and building analytical models

• Hands-on experience with cloud data warehouses such as Snowflake and transformation tools such as dbt

• Strong understanding of marketing measurement including attribution, incrementality, and marketing mix modeling

• Experience analyzing performance across digital, email, and offline channels such as direct mail

• Solid foundation in A/B testing design, including statistical significance, sample sizing, and experiment interpretation

• Familiarity with tracking implementation concepts and basic web technologies such as HTML, CSS, and JavaScript

• Proven ability to communicate analytical findings clearly to executive and cross-functional stakeholders

• Experience using AI tools to enhance productivity, analysis, and reporting workflows

Benefits

• Competitive annual salary range of $125,000, $140,000 USD

• Fully remote work environment within the United States

• Comprehensive medical, dental, and vision insurance coverage

• 401(k) retirement savings plan with employer support

• Unlimited vacation policy with manager approval

• 100% paid parental leave (up to 16 weeks for primary caregivers)

• Flexible spending and health savings account options

• Equity participation opportunities

• Strong focus on professional growth, learning, and development

• Collaborative and mission-driven culture with high-impact work

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1