Senior Analyst, Digital Marketing

Accountabilities:

• Own and execute strategic initiatives focused on scaling and optimizing paid search (SEM) campaigns across Google Ads and related platforms, ensuring performance targets are consistently met.

• Conduct in-depth keyword, audience, and competitive research to identify growth opportunities and improve campaign efficiency.

• Design, run, and analyze experiments across ads, landing pages, pricing, and product flows to improve conversion rates and ROI.

• Manage bidding strategies, budgets, and spend allocation while ensuring alignment with ROAS and broader marketing objectives.

• Analyze performance data using tools such as Google Ads, Google Analytics, Excel, SQL, and PowerBI to generate actionable insights and reporting.

• Monitor campaign trends, diagnose performance issues, and continuously optimize based on data-driven insights and segmentation techniques.

• Collaborate closely with cross-functional teams (Product, UX, Engineering, Analytics, Content) to support integrated growth initiatives and experimentation efforts.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a related field.

• 6-10 years of experience in digital marketing or performance marketing, with strong hands-on SEM expertise.

• Proven experience managing and optimizing campaigns on platforms such as Google Ads, Microsoft Ads, GDN, YouTube, or Facebook Ads.

• Advanced Excel proficiency (pivot tables, VLOOKUP, SUMIFs, reporting and analysis functions).

• Strong analytical mindset with the ability to interpret PPC data, identify trends, and apply segmentation and prioritization frameworks (e.g., 80/20 principle).

• Hands-on experience with SQL is highly desirable for data extraction and campaign analysis.

• Familiarity with Google Analytics, tagging tools, and marketing technology ecosystems.

• Understanding of basic web technologies (HTML, CSS, JavaScript) is a plus for effective collaboration with technical teams.

• Exposure to automation, scripting, or LLM-based tools for marketing optimization is a strong advantage.

• Strong ownership mindset, results orientation, and ability to work in fast-paced, data-driven environments.

Benefits:

• Competitive compensation aligned with experience and market standards.

• Flexible and remote-friendly work environment.

• Opportunity to work on large-scale, high-impact digital marketing campaigns.

• Exposure to advanced analytics, experimentation frameworks, and modern marketing technologies.

• Collaborative, cross-functional team culture focused on innovation and continuous learning.

• Access to professional growth opportunities in a global, data-driven environment.

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