Marketing Campaign Operations & Analytics Manager

Accountabilities:

• Own end-to-end marketing campaign and email operations, partnering closely with demand generation to plan, build, launch, and optimize campaigns across prospect and customer audiences.

• Design, implement, and maintain nurture and lifecycle programs that drive progression through the funnel and improve conversion performance.

• Lead marketing attribution, channel mapping, and performance reporting, including funnel, pipeline, and ROI analysis with strong data governance practices.

• Build and maintain scalable reporting frameworks that ensure consistency, accuracy, and trust in marketing performance data across systems.

• Support field and event marketing execution by creating landing pages, forms, email programs, and campaign assets.

• Maintain and optimize the marketing technology stack, including Marketo, Salesforce, and connected systems, ensuring clean integrations and reliable data flow.

• Develop internal tooling, documentation, and enablement resources to improve self-service capabilities across the marketing organization.

• Collaborate with cross-functional stakeholders to continuously improve campaign performance, data quality, and operational efficiency.

Requirements:

• 5+ years of experience in marketing operations, campaign operations, or a related marketing analytics role.

• Deep hands-on expertise with Marketo, including smart campaigns, programs, forms, landing pages, email operations, and platform administration.

• Proven experience running full-cycle campaign execution in partnership with demand generation teams across B2B environments.

• Strong background in marketing attribution and analytics, including funnel reporting, pipeline analysis, and multi-touch attribution methodologies.

• Working knowledge of Salesforce and how it integrates with marketing automation platforms.

• Experience designing and managing nurture and lifecycle marketing programs.

• Familiarity with modern GTM and intent tools (e.g., 6sense, MadKudu, AdRoll) and how they support targeting and scoring.

• Strong analytical mindset with the ability to turn complex data into actionable insights and clear narratives.

• A builder mentality with experience improving systems, automating processes, and scaling marketing operations.

• Excellent communication skills with a focus on clarity, accuracy, and data-driven decision-making.

Benefits:

• Competitive base salary with additional bonus and equity eligibility, depending on role structure.

• Comprehensive healthcare coverage including medical, dental, and vision insurance.

• 401(k) retirement plan with employer contributions.

• Flexible PTO policy supporting work-life balance.

• Parental leave benefits.

• Fully remote-friendly work environment.

• Wellness, learning, and development support programs.

• Opportunity to work in a high-growth cybersecurity environment focused on innovation and impact.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1