The Challenge
Versant Media owns massive entertainment brands (Fandango, Rotten Tomatoes, USA Network, CNBC). You'll architect and run CRM operations across millions of B2C subscribers and B2B enterprise clients-designing loyalty programs, managing email/SMS/push at scale, and optimizing customer lifecycle workflows.
Your Mission
Audit current CRM stack (SFMC, Sailthru) and document process gaps across B2C loyalty and B2B workflows
Design and socialize B2C loyalty program communication strategy-tier-based personalization roadmap for email, SMS, in-app, push
Build B2B operational playbook for event invitations, onboarding sequences, QBR reminders-aligned with sales cycles
Establish baseline KPIs (open rate, CTR, bounce rate, unsubscribe) and QA testing protocols across all campaigns
Launch redesigned B2C loyalty communications with tier-based personalization-targeting 15-20% lift in engagement
Implement automated B2B nurture workflows across SFMC/Sailthru-reduce manual outreach by 40%
Lead cross-functional CRM strategy refresh with marketing, product, legal, data engineering-document technical roadmap for next 12 months
Establish campaign governance, compliance framework (CAN-SPAM, GDPR), and QA standards-zero major compliance issues
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track baseline opens and CTR by segment and loyalty tier to measure personalization effectiveness.
Bounce Rate & List Health
Monitor hard/soft bounces and unsubscribe rates to ensure deliverability and compliance.
Loyalty Program Engagement
Measure member activity, redemption rates, and tier progression driven by CRM communications.
B2B Campaign Response Rate
Track acceptance rates for invitations, attendance, and QBR follow-ups by client segment.
Campaign Turnaround Time
Measure time from brief to launch for B2C and B2B campaigns-target efficiency gains quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
Not specified-likely VP or CMO of Fandango brands
Current Team
Cross-functional: B2C marketing, B2B sales, creative, analytics, data engineers, legal/compliance
New role or backfill unclear-likely critical hire given scope
The Package
Salary
$130K-$160K base
Remote
On-Site | Universal City, CA (no remote option mentioned)
Benefits & Perks
Company Intelligence
Versant Media is an independent, publicly traded media powerhouse combining iconic cable networks (USA Network, CNBC, MSNBC, Oxygen, E!, SYFY, Golf Channel) with direct-to-consumer brands (Fandango, Rotten Tomatoes, GolfNow, GolfPass, SportsEngine). They serve hundreds of millions of consumers globally across news, sports, and entertainment.
Funding
Publicly traded
Customers
Millions of B2C subscribers; enterprise B2B clients
Culture
Innovation-driven, entrepreneurial spirit, embraces change
Is This Role For You?
- You've managed CRM platforms (SFMC, Sailthru, Klaviyo, etc.) at scale-millions of subscribers, not thousands
- You've designed and launched loyalty programs with proven engagement/retention lift metrics
- You're comfortable code-free campaign design (HTML email, forms, landing pages) and understand technical compliance (CAN-SPAM, GDPR)
- You thrive in matrix teams-translating requirements from marketing, sales, product, legal, and data into operational reality
- You need remote flexibility-this is on-site only in Universal City
- You're tactical-only-this role demands end-to-end strategy, architecture, and 1:1 execution ownership
- You lack hands-on CRM platform experience-you'll be designing/coding campaigns, not just managing people
Interview Process
Phone Screen
Culture fit, CRM experience depth, loyalty program examples
Skills Assessment
Email design, SFMC/Sailthru hands-on demo, segmentation logic, compliance knowledge
Manager Interview
Strategy, cross-functional collaboration, CRM roadmap thinking
Executive Round
Likely with VP/Head of Marketing-business impact, innovation mindset
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.