The Challenge
Upbound Group (NASDAQ: UPBD) powers 2,300+ retail locations and digital channels for underserved customers across Acima, Brigit, and Rent-A-Center. You'll architect retention programs that convert customers into advocates using first-party data, sophisticated segmentation, and omni-channel orchestration at scale.
Your Mission
Master Zeta Marketing Platform and Rent-A-Center's CDP; build 5+ SQL-driven audience segments aligned with lifecycle stages
Launch and optimize 3 multi-channel retention campaigns (email, SMS, push, direct mail); achieve baseline engagement and conversion KPIs
Establish QA workflows, compliance checklists, and deliverability best practices; ensure zero campaign deployment failures
Document audience creation processes and campaign templates to enable faster iteration and cross-team collaboration
Own full lifecycle journey mapping; design and execute 8+ A/B and multivariate tests to lift retention and customer advocacy metrics by 10%+
Scale personalization across multi-brand portfolio using dynamic content and AI-assisted workflows with human-in-the-loop controls
Build automated triggered campaigns (behavioral, transactional, promotional) that run with minimal manual intervention
Drive 20%+ improvement in campaign deployment speed and quality; consolidate ad hoc reporting into automated dashboards for stakeholders
KPIs You'll Own
Campaign Engagement Rate
Open, click, and conversion rates across email, SMS, push, and direct mail channels; track lift vs. control.
Retention Cohort Uplift
Month-over-month and year-over-year retention lift by segment; measure impact of retention programs on customer lifetime value.
List Health & Deliverability
Bounce rate, spam complaint rate, unsubscribe rate; ensure compliance with CAN-SPAM, GDPR/CCPA, TCPA/10DLC standards.
Campaign Deployment Accuracy
Percentage of campaigns deployed on-time and error-free; measure QA efficiency and process improvement gains.
Audience Segmentation Precision
Segment accuracy validated via SQL query audits and A/B holdback testing; measure personalization lift.
Tools & Stack
Your Team
Your Manager
Head of CRM or VP of Lifecycle Marketing (not specified)
Current Team
CRM platform team; cross-functional: Product, Data Services, Personalization, Legal, Analytics
New role driving retention initiatives across Acima, Brigit, Rent-A-Center brands
The Package
Salary
$65K-$85K base
Remote
On-site Monday-Friday, Plano, TX
Benefits & Perks
Company Intelligence
Upbound Group (NASDAQ: UPBD) is a technology and data-driven financial services leader serving underserved customers across 2,300+ retail locations in the US, Mexico, and Puerto Rico. Core brands include Acima, Brigit, and Rent-A-Center, operating both store-based and digital channels.
Funding
Public company (NASDAQ: UPBD)
Customers
Underserved consumers across retail and digital channels
Culture
Data-driven, inclusive, fast-paced, cross-functional collaboration
Is This Role For You?
- You've shipped 10+ lifecycle/CRM campaigns and can articulate why one outperformed another with data
- You're fluent in SQL segmentation logic and comfortable debugging audience counts before deployment
- You obsess over deliverability, compliance, and list hygiene—SPF/DKIM/DMARC aren't buzzwords to you
- You thrive in omni-channel environments (email + SMS + push + direct mail + in-app) and love translating business asks into technical execution
- You want to grow retention metrics at massive scale across a public company serving millions of customers
- You're new to CRM/lifecycle marketing or prefer more strategic/creative work over hands-on execution and QA
- You're not comfortable with SQL, complex segmentation logic, or deep technical troubleshooting
- Remote work is non-negotiable; this role requires 5 days on-site in Plano, TX
Interview Process
Initial Screening
Phone screen with recruiter; verify CRM platform experience and SQL proficiency
Technical Round
Write or walk through a SQL audience segmentation query; discuss campaign architecture and A/B testing approach
Portfolio & Case Study
Present 1-2 past retention campaigns: targeting logic, results, learnings; discuss omni-channel orchestration
Cross-Functional Panel
Meet with CRM team, Data Services, and Product; assess collaboration style and ability to translate business asks
Offer & Onboarding
Typical offer includes base salary, benefits, and 30-60 day onboarding focused on Zeta platform and Rent-A-Center data
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.