The Challenge
TripleLift processes 1 trillion+ monthly ad transactions and needs someone to architect the CRM and GTM tech foundation that scales with their ambition. You'll own the entire Salesforce org and cross-stack integrations that power Sales, RevOps, and Account Management-building the infrastructure that directly drives revenue.
Your Mission
Audit current Salesforce configuration, identify technical debt, and document the existing GTM stack architecture (SFDC, Outreach, Gong, MediaRadar integrations)
Establish data governance standards: define deduplication rules, taxonomy, and hygiene protocols across all connected systems
Own and stabilize 2-3 critical integrations between Salesforce and revenue tools, resolving data sync issues and improving reliability
Build relationships with Revenue Ops, Sales leadership, and BI/Data teams to understand top business priorities and technical constraints
Design and execute a complete Salesforce modernization roadmap: upgrade to Lightning, implement custom LWC components, and refactor Apex code for scalability
Build a centralized integration hub that connects Salesforce to the full GTM stack with automated data flows, reducing manual data entry by 40%+
Establish vendor relationships and conduct formal evaluations for new GTM tools; create a technology selection framework for future platform decisions
Create operational dashboards in Snowflake/Omni that surface Salesforce data for real-time Sales pipeline visibility, forecast accuracy, and board reporting
KPIs You'll Own
Integration Uptime & Data Accuracy
% of successful syncs between SFDC and GTM tools; data freshness and deduplication rates.
System Adoption & User Satisfaction
Sales team SFDC adoption rates, Salesforce UI task completion times, and user feedback scores.
Data Quality Score
% of records with complete, clean data against defined taxonomy and hygiene standards.
Issue Resolution Time
Mean time to triage and resolve CRM bugs, integration failures, and platform escalations.
Revenue Reporting Accuracy
Forecast vs. actual variance; pipeline report accuracy month-over-month.
Tools & Stack
Your Team
Your Manager
VP or SVP of Revenue Operations (implied)
Current Team
Solo CRM developer role-likely first dedicated hire in this capacity; cross-functional partnerships with RevOps, Sales, and BI/Data teams
New role backfill; building out GTM tech infrastructure function
The Package
Salary
$140K-$180K base
Remote
On-site, Chicago, IL (Full-time)
Benefits & Perks
Company Intelligence
TripleLift is a programmatic advertising platform processing 1 trillion+ monthly ad transactions. They help premium publishers and platforms monetize through beautiful creative, quality inventory, and smart targeting across video, CTV, display, and native. Part of Vista Equity Partners' portfolio with NMSDC certification and commitment to economic inclusion.
Customers
World's leading brands; premium publishers; enterprise platforms
Culture
Innovative, supportive, technical; commitment to diversity and inclusion
Is This Role For You?
- You've built and scaled Salesforce orgs at B2B SaaS or enterprise companies-custom objects, Apex, Lightning, integrations, the whole toolkit
- You think like a backend engineer: data integrity, system architecture, and cross-system dependencies energize you
- You're bilingual in tech and business: you translate between RevOps/Sales requirements and clean technical solutions without oversimplifying either side
- You own problems end-to-end: from vendor negotiations to bug fixes to long-term roadmap planning-no 'that's not my job'
- You've managed integrations between 3+ SaaS tools and can architect elegant data flows across a messy tech stack
- You're a Salesforce admin who hasn't written Apex or built custom LWCs; this role requires serious development chops, not clicks-not-code
- You need hands-on sales support or customer-facing strategy; this is infrastructure-focused-the impact is indirect but massive
- You want remote flexibility or partial on-site; TripleLift is on-site only in Chicago
Interview Process
Recruiter screen
Confirm Salesforce depth, GTM tech stack experience, and interest in infrastructure-heavy role
Technical interview with RevOps/CRM stakeholder
Deep dive on past Salesforce projects, integration architecture decisions, data governance approaches
Manager interview (VP/SVP Revenue Operations)
Business context, GTM strategy, how technical roadmap aligns with Sales/RevOps priorities
Take-home or whiteboard exercise
Architecture a multi-system integration or diagnose a data quality issue (likely Salesforce + 2-3 external tools)
Final loop with leadership
Executive stakeholder (SVP GTM, CRO, or Chief Revenue Officer) to confirm strategic fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
More like this
Vagas parecidas
Freelance CRM Strategist (French Speaking)
SmartBugOperatingLLC • Remote, US/Canada
CRM Strategist
SmartBugOperatingLLC • Remote, United States
User Lifecycle Marketing Manager
Shopback 2 • Kuala Lumpur, Malaysia
Regional Senior CRM Associate
Shopback 2 • Ho Chi Minh, Vietnam
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.