The Challenge
Ten Lifestyle Group is redefining luxury service delivery for millions of high-net-worth members across 50+ enterprise clients. You'll own the entire CRM engine—from strategy to execution to optimization—using Braze to drive engagement, retention, and revenue across lifestyle, travel, dining, and entertainment experiences.
Your Mission
Map and document current email marketing workflows; identify gaps in segmentation and personalization across customer lifecycle
Design and launch 3 optimized email campaigns (newsletter, onboarding, re-engagement) with baseline metrics and testing frameworks
Become fluent in Braze Canvas, Liquid templating, and segmentation; conduct internal training sessions
Establish baseline KPI dashboard tracking open rates, click-through rates, conversion rates, and unsubscribe rates across all touchpoints
Build and deploy an end-to-end customer lifecycle journey (acquisition → activation → retention → advocacy) in Braze with dynamic personalization
Increase email engagement by 25% YoY through A/B testing on subject lines, send times, content, and audience segments
Reduce churn rate by 15% through targeted win-back and loyalty campaigns based on member behavior and lifecycle stage
Document and present quarterly CRM performance review to leadership with actionable recommendations for channel optimization and revenue impact
KPIs You'll Own
Email Open Rate
Track percentage of recipients opening campaigns; target industry benchmark is 25-35% for lifestyle/luxury segment.
Click-Through Rate (CTR)
Measure engagement depth; optimize creative and copy to drive 3-5% CTR across lifecycle journeys.
Conversion Rate
Percentage of email recipients completing desired action (booking, purchase, sign-up); tie directly to revenue impact.
Customer Lifetime Value (CLV)
Track revenue generated per member segment; measure CRM's contribution to retention and upsell.
Unsubscribe & Complaint Rate
Keep below 0.5% to maintain sender reputation and platform deliverability with ISPs.
Segment Performance
Compare engagement and conversion across VIP, standard, and inactive member segments to refine targeting.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Marketing or VP Growth
Current Team
Team composition not provided; implies this is a dedicated CRM role
New role to scale CRM and lifecycle marketing capabilities
The Package
Salary
$50K-$65K USD
Equity
Likely eligible; Ten is B Corp listed on London Stock Exchange
Remote
On-site in Bogota, D.C., Colombia
Benefits & Perks
Company Intelligence
Ten Lifestyle Group is the first B Corp listed on the London Stock Exchange (AIM market), operating a market-leading platform serving millions of high-net-worth members across lifestyle, travel, dining, and entertainment. Profitable and scaled globally with multi-year contracts from 50+ enterprise clients, Ten is investing aggressively in AI and technology to become the primary way wealthy members organize leisure.
Funding
Public (AIM-listed); profitable
Customers
50+ enterprise clients including HSBC, Swisscard; millions of high-net-worth members
Culture
Technology-driven, mission-focused (redefining service excellence), growth-oriented, B Corp values
Is This Role For You?
- You have 2+ years hands-on CRM and email marketing experience with proven campaign wins (not just execution—strategy too)
- You're obsessed with data: you live in analytics dashboards, love A/B testing, and make decisions based on metrics, not gut feel
- You're a Braze expert or eager to become one; you understand Canvas, segmentation, Liquid templating, and multi-channel workflows
- You're energized by luxury/lifestyle verticals and can think strategically about high-net-worth customer psychology and retention
- You're comfortable working in a fast-growth startup environment with high autonomy and ownership mentality
- You need remote flexibility or work-from-home options; this is fully on-site in Bogota
- You're a design-first or copy-first marketer; this role prioritizes data, segmentation, and CRM platform expertise over creative
- You lack hands-on campaign execution experience and prefer strategy-only or management-only roles
Interview Process
Screening Call
Recruiter or Hiring Manager: 20-30 min overview of role, team, and your CRM/Braze background
Technical CRM Assessment
Case study or live scenario: design a customer lifecycle journey or analyze a failing campaign; assess Braze knowledge and analytical thinking
Manager Interview
Deeper dive on strategy, metrics mindset, and collaboration style with stakeholders (product, design, ops)
Panel or Culture Fit
Meet broader team or leadership; assess alignment with Ten's mission and growth culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.