The Challenge
TelevisaUnivision is the world's leading Spanish-language media company with a fast-growing streaming platform (ViX) across the US and Latin America. You'll own the entire CRM and creative strategy that drives user acquisition, engagement, and retention-balancing strategic vision with hands-on execution across email, push, and in-app channels.
Your Mission
Audit and map current CRM journeys (acquisition, engagement, retention) across ViX, identify bottlenecks, and establish baseline LTV and churn metrics
Build and socialize a 12-month CRM and creative strategy roadmap aligned to streaming growth goals, with clear KPIs and testing framework
Establish cross-functional working cadence with Paid Media, Data, Product, and Growth teams; define handoff processes and success metrics
Launch 2-3 pilot CRM campaigns (email + push) with new creative process and optimization framework to validate approach
Deliver 15-20% improvement in LTV or 10%+ reduction in churn through optimized lifecycle journeys and creative testing
Build and deploy real-time CRM performance dashboards tracking CTR, conversion, retention, and attribution across channels
Scale creative production process: establish intake, briefing, and feedback loops that support 15+ campaigns monthly
Identify and implement 3+ new CRM revenue opportunities (personalized offers, behavioral triggers, tentpole event activations) tied to ViX programming calendar
KPIs You'll Own
Customer Lifetime Value (LTV)
Track average revenue per user across acquisition, engagement, and retention cohorts to measure CRM impact on long-term unit economics.
Churn Rate
Monitor monthly and cohort-based churn to quantify the effectiveness of retention campaigns and engagement CRM journeys.
Email Open Rate & Click-Through Rate
Benchmark performance across static and dynamic CRM campaigns to optimize subject lines, send times, and creative messaging.
Conversion Rate (Acquisition to Paid)
Measure the percentage of CRM-exposed users who convert to paid subscription, attributed via AppsFlyer or Kochava.
Push Engagement & Unsubscribe Rate
Track push notification performance and user retention to balance frequency and relevance without driving churn.
In-App Engagement Metrics
Monitor session length, feature adoption, and content consumption driven by in-app CRM messaging and personalization.
Creative Performance by Segment
Benchmark creative variants by user cohort, geography, and programming affinity to inform future content calendar and messaging strategy.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Growth Officer (inferred)
Current Team
Designers, copywriters, CRM specialists, and analysts (team size not specified)
New role-Director-level leadership position reporting into growth/marketing organization
The Package
Salary
$180K-$220K base
Remote
On-site, Miami, FL
Benefits & Perks
Company Intelligence
TelevisaUnivision is the world's leading Spanish-language media company, operating across digital, streaming (ViX), social, audio, linear, and live events in the US and Latin America. The company continues to invest in content, technology, and talent to drive growth across all platforms, with a strong focus on streaming subscriber acquisition and retention.
Culture
Performance-driven, fast-paced, data-oriented, collaborative across teams; focus on measurable business impact
Is This Role For You?
- You've managed CRM, lifecycle, or performance marketing at scale (8+ years) and understand email, push, SMS, and in-app as integrated channels
- You're fluent in CRM platforms (Braze, Salesforce) and attribution tools (AppsFlyer, Kochava) and can translate data into creative briefs
- You're equally comfortable in a spreadsheet and a creative critique-you lead teams while staying hands-on with campaign execution and A/B testing
- You think in terms of user journeys and lifetime value, not just vanity metrics, and obsess over churn reduction and engagement trends
- You've worked in streaming, media, or subscription businesses and understand how CRM fits into broader growth and retention strategies
- You're a pure strategist who won't dig into analytics dashboards, campaign builds, or creative optimization-this role demands execution rigor
- You lack hands-on experience with Braze, Salesforce, or similar CRM platforms; this is non-negotiable for day-one impact
- You've never owned a P&L or measurable KPIs and can't articulate ROI of marketing spend or LTV impact of your work
- You're uncomfortable with on-site, full-time work in Miami or can't commit to a collaborative, fast-paced streaming environment
Interview Process
Screening Call (30 min)
Recruiter screens for CRM experience, platform proficiency, and on-site availability.
Hiring Manager Interview (45 min)
VP/CMO or Head of Growth dives into CRM strategy, lifecycle thinking, and how you'd approach ViX growth challenges.
Cross-Functional Panel (60 min)
Meet with Paid Media, Data/Analytics, Product, and Creative leads to assess collaboration style and strategic alignment.
Case Study or Strategy Exercise (take-home or live)
Design a CRM lifecycle journey or analyze a ViX churn problem-evaluate analytics rigor, creative thinking, and business acumen.
Executive Conversation
Final round with CMO or Chief Growth Officer to discuss vision, organizational fit, and long-term growth roadmap.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Lead, Lifecycle & Brand Voice
Jobgether • US
Lead Strategist, CRM & Loyalty
Jobgether • Canada
Director, Retention | Poppy & Peonies
Jobgether • Canada
Creative Lead, Lifecycle & Retention
Jobgether • US
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.