The Challenge
Sportsman's Warehouse is launching Loyalty Chapter 2—a redesigned retention engine. You'll execute day-to-day loyalty and CRM programming while supporting the test-and-learn loops that'll unlock repeat purchase behavior and customer lifetime value at scale.
Your Mission
Stabilize and optimize current loyalty program operations; establish baseline performance metrics across email, app, and owned channels
Build and document lifecycle CRM journeys (onboarding, repeat, reactivation) with clear conversion and frequency targets
Partner with Analytics to design and launch first 3-4 test plans aligned with Chapter 2 value proposition
Audit vendor performance and platform integrations; identify and resolve blocking issues with Digital Commerce and IT
Execute full Loyalty Chapter 2 launch; track member participation, engagement, and retention lift vs. pre-launch baseline
Scale CRM lifecycle programs across all channels; demonstrate measurable improvements in repeat rate and customer frequency
Complete 8-12 controlled tests; translate learnings into program refinements and present recommendations to leadership
Drive seamless cross-channel integration between loyalty, CRM, and performance marketing; reduce campaign deployment time by 30%
KPIs You'll Own
Customer Retention & Repeat Rate
Program-level contribution to retention and repeat purchase frequency among loyalty members.
Loyalty Engagement & Member Participation
Active member count, engagement rate, and benefits redemption across loyalty tiers.
CRM Lifecycle Conversion & Frequency Lift
Email open/click rates, app engagement, and incremental repeat purchase lift by lifecycle stage.
Testing Velocity & Quality
Number of tests launched, statistical rigor, time-to-insight, and adoption of learning recommendations.
Campaign Execution Quality
On-time delivery, zero-defect launches, and cross-functional coordination timeliness.
Tools & Stack
Your Team
Your Manager
Senior Director, Omni-Customer Intelligence, Analytics & Loyalty
Current Team
CRM specialists, loyalty operations team, and analytics partners within Omni-Customer Intelligence; cross-functional support from Performance Marketing, Digital Commerce Operations, and IT
New role or backfill not specified; likely supporting Loyalty Chapter 2 scale
The Package
Salary
$110K-$145K base
Remote
On-site in West Jordan, UT
Benefits & Perks
Company Intelligence
Sportsman's Warehouse is a multi-channel hunting and outdoor sports retailer with brick-and-mortar and e-commerce operations. The company is investing heavily in customer intelligence, loyalty, and retention—Loyalty Chapter 2 represents a significant strategic shift. They operate with omni-channel capabilities and strong data infrastructure.
Customers
Hunters, outdoor enthusiasts, and shooting sports participants
Is This Role For You?
- You've built and scaled CRM or loyalty programs at a mid-to-large retailer or ecommerce company and have 5+ years of hands-on activation experience
- You're comfortable translating test results into action; you think like an operator and a scientist equally
- You thrive in cross-functional environments and can navigate vendor coordination, IT constraints, and competing priorities without ego
- You care deeply about customer retention metrics and understand how lifecycle engagement drives lifetime value
- You expect to own strategy, segmentation, or platform architecture—this role is execution and learning focused, not design
- You prefer remote work or flexibility; this is full-time on-site in West Jordan, UT
- You're uncomfortable with ambiguity or frequent testing pivots; Loyalty Chapter 2 is in active design and rollout phase
Interview Process
Phone screen
Recruiter or hiring manager conversation on loyalty/CRM background, Chapter 2 program context, and role expectations
First round interview
Senior Director or equivalent on strategy, test design, vendor management, and cross-functional collaboration examples
Case study or scenario
Real-world loyalty or CRM challenge; you'll outline how you'd diagnose, test, and scale a solution
Cross-functional panel
Brief interviews with Performance Marketing, Digital Commerce, and Analytics leadership to assess partnership fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.