Digital Marketing Lead - Retention

Day to day, you will:

• Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys

• Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK

• Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto

• Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption

• Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market

• Work with Digital Marketing coordinator on affiliate strategy around campaign calendar, publisher development, performance reporting and commission strategy

Who are you?

- 4+ years experience in Digital or CRM roles (retail/eCom a must)

- Proficiency in Klaviyo, email automation platforms, and customer segmentation

- Strong analytical skills with ability to interpret data and translate insights into actionable strategies

- Experience with A/B testing methodologies and campaign optimisation

- Excellent written communication skills for email copywriting and campaign development

- Experience setting up CRM strategies and lifecycle flows from scratch

PERKS!!!

- Hybrid work environmanet - 3 days from home and 2 in the office!

- 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!

- Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)

- Enjoy financial advice and discounts through our Commbank Workplace Banking Program

- We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards

- Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club

- What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.

- We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia