The Challenge
Shopbop is hunting for a strategic leader to overhaul their customer lifecycle engine across email, push, and app channels. You'll architect personalization and automation at scale while building a high-performing team and driving measurable revenue growth for a major fashion e-commerce player.
Your Mission
Audit current lifecycle marketing performance across email, push, and app—identify top revenue levers and quick wins
Define and socialize comprehensive 12-month strategic roadmap aligned with Shopbop's growth targets
Establish baseline KPIs and dashboards for each channel; set realistic Q2-Q4 revenue and engagement targets
Onboard and align cross-functional stakeholders (CRM, Product, Tech, Creative) on vision and priorities
Launch SMS channel with segmented strategy and proven automation workflows driving incremental revenue
Redesign customer journey mapping and segmentation logic to increase targeting precision and LTV
Implement advanced personalization engine improvements; A/B test and document incrementality across channels
Build and mentor team of 3-5 lifecycle marketers; establish innovation culture with monthly testing cadence
KPIs You'll Own
Email Revenue per Recipient (RPR)
Track incremental revenue generated from email campaigns relative to subscriber growth and engagement trends.
Push Notification Conversion Rate & CTR
Measure click-through and conversion performance by segment; optimize send frequency and messaging.
Customer Lifetime Value (CLV) by Cohort
Monitor LTV across acquisition, retention, and reactivation segments to inform lifecycle strategy ROI.
Churn Rate & Reactivation Success Rate
Track lapsed customer recovery efficiency and retention improvements from personalized lifecycle campaigns.
Channel Marketing ROI
Calculate revenue attribution vs. marketing spend across email, push, SMS, and app to justify budget allocation.
Tools & Stack
Your Team
Your Manager
Head of Digital Commerce & Content
Current Team
Established team of lifecycle marketers (size not specified); partnership with CRM, Product, Tech, and Creative teams
New hire—backfill or expansion unknown
The Package
Salary
$180K-$220K base
Variable
Likely performance bonus (15-25% of base estimated)
Equity
Not mentioned; inquire if private or public
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Shopbop is a leading luxury e-commerce destination owned by Amazon. The brand specializes in fashion, footwear, and accessories for style-conscious consumers worldwide. Known for curated collections and seamless customer experience.
Funding
Private (Amazon subsidiary)
Customers
Direct-to-consumer fashion and accessories shoppers globally
Culture
Customer-obsessed, innovation-driven, fast-paced, cross-functional collaboration
Is This Role For You?
- You've scaled lifecycle marketing programs at a B2C or e-commerce brand and proven revenue impact through segmentation and personalization
- You're fluent in email platforms (Salesforce Marketing Cloud preferred) and can read analytics dashboards as easily as English
- You thrive leading through influence across Product, Tech, and Creative teams—you see lifecycle marketing as a cross-functional discipline, not an email silo
- You're obsessed with testing, incrementality, and long-term customer value—not just open rates and clicks
- You can articulate strategy to both C-suite executives and individual contributors with equal clarity
- You need remote work flexibility—this role is on-site in NYC, full stop
- You're uncomfortable managing people and building team culture; this is a people-leadership role as much as a strategic one
- You lack hands-on experience with email marketing platforms and CRM systems; this isn't a theoretical marketing strategy role
Interview Process
Phone Screen
Hiring manager explores your lifecycle marketing experience, team leadership style, and strategic vision
Case Study / Portfolio Review
You'll present 1-2 case studies showing segmentation strategy, campaign performance, and LTV improvements you've driven
Technical Deep Dive
Conversation with CRM and Analytics leads on your platform knowledge, data fluency, and analytics approach
Cross-Functional Panel
Meet with Head of Digital Commerce & Content, Product, and Tech leads to assess collaboration style and strategic thinking
Final Executive Interview
Leadership conversation on vision for Shopbop's future lifecycle marketing, market trends, and long-term value creation
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.