The Challenge
Purple Carrot is the only plant-based meal delivery company entirely devoted to plant-forward eating. You'll own the retention engine that keeps customers engaged and coming back-building lifecycle strategies that drive LTV through personalized, data-driven campaigns across email, SMS, push, and in-app.
Your Mission
Audit and document all existing email, SMS, push, and in-app campaigns; identify gaps and quick wins for immediate optimization
Develop a testing roadmap for Q1-Q2 with 5-7 prioritized A/B tests across retention channels to establish baseline performance benchmarks
Partner with data and product teams to refine customer segmentation strategy and build 3-4 high-value audience segments for personalization
Launch one new automated lifecycle journey (e.g., win-back or post-purchase onboarding) with clear success metrics and handoff documentation
Increase email engagement rate by 15-20% and SMS conversion rate by 10-15% through dynamic content and progressive personalization
Build and scale 6-8 programmatic automated journeys across key lifecycle moments (signup, first order, churn risk, re-engagement)
Establish a testing cadence with weekly A/B tests; document insights and learnings in a searchable testing library to inform future campaigns
Drive measurable LTV lift of 8-12% through retention optimization, evidenced by reduced churn rate and increased repeat purchase frequency
KPIs You'll Own
Email Engagement Rate
Track open, click-through, and conversion rates across lifecycle campaigns to measure content relevance and personalization impact.
Customer Lifetime Value (LTV)
Monitor LTV trends month-over-month as a direct measure of retention marketing effectiveness and revenue contribution.
Churn Rate
Measure cohort-based churn reduction as your primary retention outcome; segment by acquisition channel and customer value tier.
SMS & Push Conversion Rate
Track conversion events driven by SMS and push notifications to validate channel efficiency and timing strategy.
Campaign ROI by Channel
Calculate revenue attributed to each CRM channel (email, SMS, push, in-app) to optimize budget allocation and channel mix.
Segment Performance Variance
Compare engagement and conversion across customer segments to identify high-value cohorts and opportunities for deeper personalization.
Tools & Stack
Your Team
Your Manager
Director, Marketing - Loyalty
Current Team
Marketing department (exact team size not specified; you'll partner with product, data, and creative teams)
New role to strengthen retention and loyalty function
The Package
Salary
$85K-$120K base
Remote
Hybrid: Chicago, IL (Fulton Market office). 2-3 in-office days per week required; many team members opt for more flexibility.
Benefits & Perks
Company Intelligence
Purple Carrot is America's only company entirely devoted to plant-based meal delivery. Founded in 2014, they've spent over a decade perfecting chef-crafted, dietitian-designed meals with no membership fees and a cancel-anytime policy. They prioritize taste, flexibility, and doing plants better than anyone else.
Founded
2014
Culture
Mission-driven, plant-forward focused; prioritizes customer experience, flexibility, and authentic engagement over hard-sell tactics.
Is This Role For You?
- You've owned retention marketing campaigns at a B2C/DTC company and can show 15%+ improvements in LTV or churn metrics
- You're obsessed with testing and optimization-A/B testing, multivariate testing, and holdout groups are part of your DNA
- You know email, SMS, and push intimately and can execute complex segmentation and dynamic personalization strategies
- You thrive in cross-functional environments and can partner effectively with product, data science, and creative teams to unlock insights
- You're new to CRM/lifecycle marketing or lack hands-on experience with email, SMS, and push campaign execution at scale
- You prefer strategy without execution-this is a hands-on manager role requiring direct ownership of campaign performance and testing
- You need fully remote work; this role requires 2-3 in-office days per week in Chicago with in-person collaboration valued
Interview Process
Phone Screen
Initial conversation with recruiter covering background, CRM/retention experience, and fit for the role.
Marketing Manager Interview
Deep dive with Director of Marketing - Loyalty on retention strategy, campaign execution, testing methodologies, and cross-functional collaboration.
Case Study or Portfolio Review
Walk through 2-3 recent campaigns you've owned: strategy, execution, results, testing learnings, and impact on LTV/churn.
Final Round (likely with leadership)
Conversation with broader marketing leadership to assess cultural fit, mission alignment, and strategic thinking around retention.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.