The Challenge
MSC Cruises is the world's fastest-growing cruise brand, and they need someone to own the analytics backbone of their North America marketing machine. You'll translate customer data into the insights that drive acquisition, forecasting, and CRM strategy across email, SMS, and digital channels.
Your Mission
Audit existing Power BI dashboards and reporting infrastructure; identify gaps and rebuild core marketing performance reports trusted by leadership
Partner with Customer Hub team to map data quality issues in the CRM database and establish a 90-day data improvement roadmap
Own and deliver first forecasting models for CRM database growth and direct marketing channel volume (email, SMS, web sessions)
Build stakeholder credibility by delivering one high-impact analytical deep dive that uncovers actionable customer behavior insights
Develop and operationalize a comprehensive KPI framework that measures U.S. customer database health and marketing channel performance
Integrate external vendor data sources and align with internal datasets to enhance customer segmentation and campaign targeting accuracy
Create a monthly cadence of variance analysis reports tracking actual performance vs. forecast, with root-cause analysis and strategic recommendations
Design and deploy advanced customer segmentation models that enable more targeted direct marketing and media planning across channels
KPIs You'll Own
Power BI Dashboard Adoption & Accuracy
Track stakeholder usage of dashboards and measure forecast accuracy month-over-month to ensure reporting drives real decision-making.
CRM Database Growth & Quality Score
Monitor growth rate against forecast and measure data quality improvements (completeness, consistency, enrichment) across guest profiles.
Direct Marketing Channel Performance vs. Forecast
Measure email, SMS, and web session volume performance against projections; track variance and identify root causes.
Campaign Segmentation Impact
Quantify lift in response rates and ROI from improved customer segmentation enabled by analytics and data enrichment.
Tools & Stack
Your Team
Your Manager
Not specified—likely Director of Marketing or VP of CRM/Analytics
Current Team
Part of North America Marketing team based in South Florida; cross-functional with CRM, Corporate Marketing, and Customer Hub IT
New role or backfill—not specified
The Package
Salary
$95K-$130K base
Remote
On-site in Miami, FL
Benefits & Perks
Company Intelligence
MSC Cruises is the world's fastest-growing cruise brand, operating a global fleet and serving millions of guests annually. The company is headquartered in Geneva with significant operations across North America, Europe, and beyond. They're building a data-driven marketing operation to fuel customer acquisition and lifetime value.
Customers
Millions of cruise guests globally
Is This Role For You?
- You've spent 7+ years building dashboards and forecasting models in analytics roles—Power BI and SQL are native to you
- You thrive translating messy, multi-source data into clear stories for both technical teams and C-suite stakeholders
- You're obsessed with data quality and root-cause analysis; you ask 'why' until you find the real insight
- You want to own the end-to-end analytics for a high-stakes, high-growth marketing function at a global brand
- You're looking for remote flexibility—this is on-site, Miami-based, no exceptions
- You prefer passive reporting over strategic, exploratory analysis; you need to move the needle on business outcomes
- You lack hands-on SQL and Python proficiency; this role requires you to query, model, and forecast independently
Interview Process
Screening Call
Hiring manager validates your analytics experience, Power BI/Tableau expertise, and SQL fluency
Technical Assessment
SQL queries and Python forecasting challenge; may include Power BI dashboard design scenario
Manager Interview
Deep dive on past analytical projects, stakeholder communication, and CRM/marketing domain knowledge
Stakeholder Panel
Meet with CRM, Marketing, and Customer Hub IT leaders to assess cross-functional collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.