The Challenge
Monkey is simplifying financial transactions for enterprises and their supply chains through fintech innovation. You'll own the entire lifecycle marketing strategy, building sophisticated multi-channel journeys in Braze that directly drive activation, engagement, and retention across a growing customer base.
Your Mission
Audit current Braze instance, map existing journeys, and establish governance framework for tool ownership
Build 3-5 core behavioral segmentations aligned with customer lifecycle stages (prospect → activation → retention)
Design and launch first multi-channel lifecycle campaign with clear success metrics (open rate, conversion, retention lift)
Document LGPD compliance protocols for all lifecycle communications
Execute 8-10 A/B tests optimizing message copy, send timing, and channel mix with >15% improvement targets
Establish automated onboarding, engagement, and churn prevention journeys reducing manual touchpoints by 40%
Partner with Analytics to build real-time dashboard tracking activation, engagement, and retention KPIs
Create playbooks and documentation enabling Growth Strategy and Enablement teams to scale campaigns independently
KPIs You'll Own
Activation Rate
% of new customers completing key actions within first 30 days of onboarding journey
Email Engagement Rate
Combined open and click rates across lifecycle campaigns, benchmarked against industry standards
Customer Retention Rate
% of customers retained at 90, 180, and 365 days post-activation
Journey Conversion Rate
% of users progressing through each stage of multi-channel lifecycle journeys
Unsubscribe Rate
Track LGPD compliance and preference center usage to maintain sender reputation
Tools & Stack
Your Team
Your Manager
Growth Strategy Lead (implied)
Current Team
Cross-functional: Growth Strategy, Enablement, ABM, Analytics
New role or backfill - not specified
The Package
Salary
$85K-$120K BRL equivalent
Remote
On-site in São Paulo
Benefits & Perks
Company Intelligence
Monkey is a fintech helping enterprises and their supply chain partners streamline financial transactions and improve cash flow through invoice financing. The company partners with major financial institutions to provide fast, easy access to liquidity for suppliers.
Customers
Mid-to-large enterprises with complex supplier networks
Culture
Growth-focused, data-driven, fast-moving fintech environment
Is This Role For You?
- You've built lifecycle campaigns in Braze or similar platforms (Klaviyo, Iterable) and can show concrete retention/activation wins
- You're obsessed with A/B testing and have a track record of incrementally improving metrics through experimentation
- You can translate business goals into segmentation strategies and automated journey logic without hand-holding
- You're comfortable working on-site in São Paulo and value being part of a cross-functional growth team
- You speak fluent Portuguese or Spanish—bonus points for both
- You've only worked in email marketing without exposure to multi-channel orchestration or advanced segmentation
- You need remote flexibility—this is on-site only
- You lack hands-on experience with marketing automation platforms; theoretical knowledge won't cut it
- You're uncomfortable with data analysis and prefer creative-only marketing work
Interview Process
Screening Call
Conversation about lifecycle marketing experience, Braze proficiency, and growth mindset
Technical Assessment
Walk through a real or hypothetical lifecycle campaign—segmentation logic, journey design, KPI definition
Case Study Discussion
Present a past campaign you've owned: strategy, results, learnings, and what you'd do differently
Team Meeting
Conversation with Growth Strategy, Analytics, and possibly Enablement leads on collaboration and priorities
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
CRM Analyst Tech PL/SSR
VML HEALTH • São Paulo, São Paulo, Brazil
Integrated Digital Campaign Analyst – CRM & Retail Media
BEES • São Paulo, São Paulo, Brazil
Lifecycle and Events Marketing Coordinator
Oxford University Press • São Paulo, São Paulo, Brazil
CRM Analyst Tech JR
CoreBiz • São Paulo, São Paulo, Brazil
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.