The Challenge
McAfee is protecting millions of consumers in an always-online world, and they need someone to architect the onboarding and engagement journeys that turn new users into loyal customers. You'll own the strategy and optimization of early-lifecycle experiences across email, push, and notifications-directly impacting activation and retention metrics.
Your Mission
Map current onboarding and engagement journeys across all CRM channels (email, push, PC notifications); identify top 3 friction points causing drop-off
Design and launch first A/B test on onboarding email sequence or push cadence; establish baseline metrics for activation rate and time-to-first-action
Build lifecycle playbook documenting messaging frameworks, personalization rules, and segment logic for early-stage customer cohorts
Partner with Marketing Operations to audit campaign execution accuracy; document 2-3 process improvements for journey deployment
Increase onboarding activation rate by 15-25% through optimized journey design and personalization
Execute 8-12 multivariate tests on engagement triggers, messaging, timing, and channel mix; document learnings in playbook
Reduce time-to-value for new customers by 20% through friction reduction and behavioral nudging
Develop predictive segmentation model with Data & Analytics team to identify at-risk users; design re-engagement campaigns with 3%+ conversion target
KPIs You'll Own
Activation Rate (% of onboarded users taking key action within 7/30 days)
Your North Star: percentage of new customers completing critical onboarding milestones that signal product adoption.
Email Open Rate & Click-Through Rate
Campaign-level engagement metric tracking message resonance and call-to-action effectiveness.
Retention Cohort Curves (Day 1, 7, 30, 90)
Tracks whether onboarding journeys correlate with long-term customer stickiness across time windows.
Time-to-First-Action
Measures how quickly users complete onboarding steps; lower is better, indicates less friction.
Cost-Per-Activated-User (CPAU)
Efficiency metric: total marketing spend divided by number of activated users from onboarding campaigns.
Test Velocity & Learning Velocity
Number of experiments run per quarter and number of statistically-significant learnings implemented into production.
Tools & Stack
Your Team
Your Manager
Likely VP or Director of CRM/Lifecycle Marketing (not specified)
Current Team
Marketing Operations team; cross-functional partnerships with Product, Data & Analytics
New role, backfill unknown
The Package
Salary
$130K-$155K base
Variable
Likely 10-15% annual bonus
Remote
Hybrid: On-site as-needed at San Jose, CA (or Frisco TX, NYC area, Newport Beach CA hubs). Remote work from home location between on-site days.
Benefits & Perks
Company Intelligence
McAfee is a leader in personal cybersecurity for consumers, protecting millions globally. They focus on integrated, intuitive solutions that help families stay secure in an always-online world-shifting from device-only protection to people-centric security.
Customers
Millions of consumers globally
Culture
Diversity and inclusion focused; values authenticity and flexible work arrangements.
Is This Role For You?
- You've spent 5+ years in CRM, lifecycle marketing, or customer engagement and actually *know* what good onboarding looks like
- You're obsessed with metrics and A/B testing-you make decisions based on data, not gut feel
- You enjoy owning outcomes end-to-end: strategy, design, execution, optimization, learning
- You can communicate complex journey logic and test results to non-technical stakeholders without losing clarity
- You've shipped onboarding campaigns or engagement sequences that moved the needle on activation or retention
- You prefer hands-off strategy work; this role requires you to be in the details of journey design, messaging, and testing
- You're uncomfortable with ambiguity or slow feedback loops; CRM optimization is iterative and requires patience across test cycles
- You need full-time remote work; hybrid on-site presence is required, and commuting to CA hubs isn't feasible for you
Interview Process
Phone screen (Recruiter)
Background, motivation, onboarding/lifecycle experience overview.
Hiring Manager Interview
Deep dive on past campaigns, testing frameworks, and approach to journey design and optimization.
Case Study / Work Sample
Likely asked to present a past onboarding initiative, metrics, A/B test design, or journey optimization (bring examples).
Stakeholder Panel
Cross-functional conversation with Marketing Operations, Product, or Data & Analytics counterparts.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
More like this
Vagas parecidas
Freelance CRM Strategist (French Speaking)
SmartBugOperatingLLC • Remote, US/Canada
CRM Strategist
SmartBugOperatingLLC • Remote, United States
User Lifecycle Marketing Manager
Shopback 2 • Kuala Lumpur, Malaysia
Regional Senior CRM Associate
Shopback 2 • Ho Chi Minh, Vietnam
Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.