The Challenge
Lunar Solar Group is a top 2% Klaviyo Elite Master Partner scaling retention strategy across 6+ DTC brands. You'll own full-funnel CRM strategy while leading a small team and driving real revenue impact for fast-growing consumer brands.
Your Mission
Audit and optimize existing email/SMS sequences across all 6+ client accounts, identifying quick wins to improve open rates and conversion by 10%+
Establish quarterly strategy reviews and reporting cadence with each client; map current CRM stack maturity and define 90-day roadmap
Mentor 1-2 CRM Analysts on best practices; delegate production tasks and establish quality gates for all builds and campaigns
Document and standardize omnichannel segmentation logic across accounts to ensure consistency and scalability
Launch 3-4 new retention initiatives per client (loyalty programs, referral workflows, subscription automation) with documented LTV uplift targets
Build out advanced predictive segmentation models using customer behavioral data to personalize lifecycle journeys
Develop proprietary client reporting dashboard showing email ROI, SMS performance, and customer retention metrics; present monthly insights
Propose and scope 2-3 cross-channel campaigns integrating email, SMS, and loyalty; measure incremental revenue attribution
KPIs You'll Own
Email Open Rate & Click-Through Rate
Track performance gains across client accounts to benchmark against Klaviyo benchmarks and industry standards.
Customer Lifetime Value (LTV) by Cohort
Measure retention impact of CRM initiatives by cohort; target 15%+ uplift quarter-over-quarter.
SMS Conversion Rate & Revenue per Message
Monitor SMS performance to optimize send frequency and content without sacrificing unsubscribe rates.
Campaign ROI (Revenue Attributable to CRM)
Quantify total revenue driven by email, SMS, loyalty, and referral programs; track against client acquisition costs.
Team Productivity (Campaigns Shipped, QA Defects)
Ensure your analysts ship campaigns on time with zero production errors; track velocity and quality metrics.
Tools & Stack
Your Team
Your Manager
Director of CRM
Current Team
1-2 CRM Analysts reporting to you; collaboration with creative, design, and account teams
Backfill or growth-managing existing clients while scaling capability
The Package
Salary
$90K-$120K base
Remote
On-site
Benefits & Perks
Company Intelligence
Lunar Solar Group is a globally recognized growth agency and Klaviyo Elite Master Partner (top 2%) that combines digital marketing expertise, creative services, and proprietary tech to solve complex growth challenges for DTC and B2B brands. They've built a track record across durable goods, CPG, and SaaS, and are scaling rapidly. Their team values ownership, rigor, curiosity, and data-driven decision-making.
Customers
6+ DTC brands across food & beverage, beauty, tech, apparel
Culture
Fast-moving, highly collaborative senior strategists and technologists. High bar for execution. Celebrate wins, learn from failures, invest deeply in people.
Is This Role For You?
- You've managed email, SMS, loyalty, or retention campaigns at scale and can tie them to revenue impact
- You're excited about Klaviyo and omnichannel CRM strategy; you stay current on retention best practices
- You enjoy mentoring and building processes-you see team leverage as part of your job
- You thrive in a fast-paced agency environment with multiple clients and competing priorities
- You can present strategy to clients with confidence and defend decisions with data
- You're looking for fully remote work-this role is on-site
- You prefer deep specialization in one tool or channel over strategic, multi-channel thinking
- You're uncomfortable managing 1-2 direct reports or setting high performance standards
Interview Process
Phone Screen
Recruiter or hiring manager confirms CRM/email background, Klaviyo experience, and leadership readiness
Case Study or Portfolio Review
Walk through 1-2 campaigns you've led; explain strategy, segmentation, results, and learnings
Strategy Conversation
Director of CRM or senior strategist discusses omnichannel approaches, client management, and your vision for retention
Team Fit
Meet potential direct reports and cross-functional partners; discuss culture, collaboration, and work style
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.