The Challenge
Legends Global partners with universities to drive ticket sales and fundraising revenue. You'll own the analytical backbone transforming raw CRM and ticketing data into the strategic plays that move revenue-reporting directly to the VP of Ticket Sales and becoming the trusted data voice in the room.
Your Mission
Audit current data ecosystem across Salesforce, Paciolan, and ancillary systems-identify integration gaps and build a 90-day roadmap to unify data flows
Build and deploy lead scoring model to prioritize 500+ prospects across season tickets, single games, and corporate hospitality-measure lift within first campaigns
Design demand signal dashboard with automated alerts for peak sales windows-embed into weekly sales team workflows
Document and train sales/service teams on CRM best practices-establish baseline adoption metrics and weekly coaching cadence
Launch propensity modeling and capacity scoring frameworks-quantify revenue uplift vs. legacy manual prioritization
Develop annual renewal and new sales price modeling-deliver 3-year revenue forecast and pricing recommendations to executive leadership
Bring advanced segmentation in-house, reducing vendor dependency-migrate 2-3 key third-party analyses to Salesforce automation
Implement AI-assisted sales enablement (WolfCycle) with full campaign logic and A/B testing infrastructure-track performance lift and ROI
KPIs You'll Own
Revenue Forecast Accuracy
Measure your annual and quarterly forecast variance vs. actual-target <5% error within 6 months.
Lead Scoring Conversion Lift
Track conversion rate of top-ranked vs. bottom-ranked prospects-prove the model drives better outcomes.
CRM Adoption & Data Quality
Monitor sales team logging consistency, field completion rates, and data freshness-ensure 90%+ daily active user engagement.
Dashboard Time-to-Decision
Measure time from insight surfacing to sales intervention-aim to compress 5-day cycles to 24-hour response windows.
Automated Reporting Coverage
Track % of recurring reports automated-goal: eliminate manual reporting for 80% of standard deliverables.
Tools & Stack
Your Team
Your Manager
Vice President of Ticket Sales & Service
Current Team
Unknown-likely embedded sales ops or analytics support; you're building/scaling this function
Likely backfill or new strategic hire to centralize analytics leadership
The Package
Salary
$140K-$180K base
Remote
On-site, Atlanta, GA. No remote flexibility indicated.
Benefits & Perks
Company Intelligence
Legends Global is a premium sports partnership and revenue management firm serving universities, stadiums, and athletic organizations. They specialize in custom ticketing, premium seating, corporate hospitality, and annual fundraising solutions. Think of them as the strategic sales ops backbone for college athletics revenue growth.
Customers
Universities, athletic departments, stadiums, team owners
Culture
Partnership-driven, solution-oriented, data-informed decision-making
Is This Role For You?
- You've built or owned CRM strategy at scale-Salesforce, propensity modeling, lead scoring are second nature
- You thrive translating complex data into clear executive narratives and strategic recommendations
- You're energized by sports, college athletics, or revenue optimization in B2B partnerships
- You balance analytical rigor with hands-on execution-modeling *and* dashboarding, strategy *and* enablement
- You need remote work or flexibility-this is on-site, Atlanta, full-time commitment
- You're uncomfortable presenting to C-suite and defending data-driven recommendations under pressure
- You prefer pure analytics over strategy-this role requires 50/50 analytical depth and executive influence
Interview Process
Initial Screening
Recruiter or VP of Ticket Sales-30 min, assess CRM/analytics background and partnership mindset
Technical Deep Dive
Analytics leader or data ops director-60 min, walk through your propensity modeling, lead scoring, and forecasting approaches; data stack experience
Executive Alignment
VP of Ticket Sales & your direct manager-60 min, discuss strategic vision, reporting cadence, and how you'll guide decision-making
Client-Facing Simulation
Present a sample insight narrative or recommendation to a mock executive team-evaluate clarity and influence
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.