The Challenge
The Cleveland Browns' new Huntington Bank Field is a historic moment for Northeast Ohio, and Legends Global needs a CRM specialist to architect the data backbone for ticketing, partnerships, and revenue generation. You'll own the Dynamics implementation from day one and directly impact how the team sells and serves.
Your Mission
Audit current Dynamics CRM setup, document pain points in ticketing/partnerships workflows, and create a 90-day implementation roadmap
Train sales and service staff on CRM best practices; establish data quality baseline and document entry standards
Build 3-5 core dashboards in Dynamics/Tableau/PowerBI tracking pipeline, ticket sales velocity, and partnership performance
Evaluate and recommend 2-3 third-party CRM integrations to automate data enrichment and audience segmentation
Deploy automated lead scoring and audience segmentation for email/social campaigns; measure lift vs. manual targeting
Reduce manual CRM data entry by 40% through process standardization and third-party app integration
Execute 4-6 A/B tested digital marketing campaigns with clear attribution back to CRM pipeline and revenue impact
Document all Dynamics workflows, create an internal wiki, and conduct quarterly training to maintain 90%+ adoption
KPIs You'll Own
CRM Data Quality Score
% of records with required fields completed and updated within SLA; target 95%+
Campaign Attribution ROI
Revenue influenced by each digital campaign tied back to CRM pipeline; track by channel
Sales Cycle Velocity
Average days from lead creation to close; measure by ticket tier and partnership segment
Dashboard/Report Usage
Active users pulling reports weekly; engagement indicator of data adoption
Third-Party Integration Uptime
% of integrated tools syncing cleanly with zero data loss or duplicate records
Tools & Stack
Your Team
Your Manager
Data & Analytics Director or VP (likely at Legends Global)
Current Team
Data & Analytics team; cross-functional with Sales, Marketing, Corporate Partnerships
New role to support New Huntington Bank Field project launch
The Package
Salary
$65K-$85K base
Remote
On-site, Cleveland, OH. Full-time.
Benefits & Perks
Company Intelligence
Legends Global is a sports and entertainment partnership firm supporting major venues and teams with revenue optimization, data strategy, and business development. They're the execution arm behind the Cleveland Browns' New Huntington Bank Field partnership, handling ticketing, corporate partnerships, and analytics at scale.
Customers
Cleveland BrownsNew Huntington Bank Field
Culture
Fast-paced, data-driven, project-focused; thrives on the energy of major venue launches
Is This Role For You?
- You've built or optimized CRM workflows in Dynamics or Salesforce; you own system health and adoption
- You speak fluent Tableau/Power BI; you can turn messy data into insights stakeholders actually use
- You thrive in fast-paced environments; a new stadium launch means shifting priorities and rapid iteration
- You're comfortable training non-technical users and explaining data strategy to executives and frontline sales
- You want pure analytics/BI work; this is 60% CRM ops/admin and 40% insights
- You need remote flexibility; this is full on-site in Cleveland
- You haven't worked hands-on with CRM platform administration; you need 2-3 years minimum Dynamics or equivalent experience
Interview Process
Screening Call
Legends or Browns recruiter vets CRM experience, Dynamics familiarity, and interest in sports/events
Technical Assessment
Live or take-home: design a CRM workflow for a ticket campaign, build a sample Tableau dashboard, explain data standardization approach
Stakeholder Interview
Meet Data & Analytics lead and Sales/Marketing counterparts; discuss cross-functional collaboration, communication style, and project priorities
Final Conversation
Director or VP-level discussion on strategic CRM vision for the new stadium, your approach to adoption, and long-term roadmap
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.